Meet Irshaad Ahmad, our Director of Business Development and Accounts in Canada
Irshaad Ahmad brings an impressive 16 years of strategic marketing experience in the real estate sector to our team. He has also served as the Vice President of Marketing for local real estate agencies and developers in the Greater Vancouver area.
Dive into the interview and discover why he believes the opportunities in real estate marketing are limitless.
How long have you been active in the market?
I began my career in a traditional creative agency, followed by 13 remarkable years in Real Estate Marketing Agencies. I also spent some time on the developer side, and now, I've come full circle back to the creative side in real estate.
How do you believe you contribute to the team?
My focus is on crafting compelling brand narratives through collaboration with the team. I'm all about bridging gaps and creating brands that resonate with our audience while telling captivating stories. Within the intricate landscape of the Canadian market, my contribution to the team at Elephant Skin is marked by my deep understanding of market dynamics, its diverse audience, and the intricacies of our products.
Which project are you most proud of having worked on?
Our collaboration with Scale by Scale Projects and Fifth Avenue was a unique opportunity to showcase our expertise in translating developers' project visions, market dynamics, and consumer behaviors into compelling corporate and project brands.
The impact was evident, with advertising generating over 75 registrants per week for a project consisting of only 75 homes. This successful campaign showcased our ability to connect with the target audience and effectively communicate the project's value proposition.
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Our goal is to fill a longstanding void in the market by offering a creative service that goes beyond branding, focusing on true marketing and strategy, and then driving creative solutions and tools from this. Our streamlined process is designed to simplify the lives of fellow marketers.
What is your vision of what Elephant Skin does for the market?
Here innovation is not a buzzword but a daily pursuit. We are a one-stop shop, offering integrated services encompassing brand development, storytelling, renderings, films, and tactical strategies – all under one roof.
Our focus is clear: to craft compelling brands and build awareness that translate into qualified leads.
What do you consider our unique selling point?
Elephant Skin is not just a creative agency; we are pioneers in simplifying the complex. Elephant Skin isn't just a brand; it's a movement, and we're here to revolutionize the creative landscape.
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