Meet HCP Educational Needs with Tailored, Effective Webinars.

Many healthcare professionals (HCPs) state they prefer online learning methods for their flexibility and accessibility. Research shows that 68% of HCPs prefer online educational options and 77% of HCPs use digital channels as a category primarily for personal learning and development*. These trends have intensified in recent years, largely due to the convenience of remote learning and its compatibility with their demanding schedules. This is why webinars are a must-have addition for healthcare and pharmaceutical companies’ sales and marketing omnichannel strategy.???

With HCPs continuing to juggle multiple needs and demands – from keeping on top of patient care, to updating their knowledge and training– healthcare and pharmaceutical companies must attentively ensure that they meet HCPs where they are in their day-to-day practice. By aiding HCPs educational needs and responding to their preferences through flexible online learning, companies can engage with customers in a way that not only provides easy to access valuable education but also creates multiple opportunities for valuable sales and marketing engagement far beyond the webinar series.??

Meeting the Educational Needs of HCP's?

HCPs must continuously update their clinical knowledge, especially with new drugs and treatments regularly coming to market, at the same time as juggling patient care. Webinars boost educational opportunities by providing HCPs with easy to access, up-to-date information.? This explains why 68% of HCP's have stated that webinars are their preferred platform for learning, making webinars a must-have, rather than a should-have for any effective sales and marketing mix.???

Like in-person educational training, webinars facilitate active participation and engagement with a disease state expert so attendees can learn and ask questions in real time. This ease of attendance is particularly important for HCPs in light of research published by the Centres for Disease Control and Prevention which highlights that burnout amongst HCPs in the U.S. has reached crisis levels. A webinar enables HCPs to learn and hear your full branded story over a lunch hour without the pressure of a face-to-face interaction or traveling to a conference or educational event. Put simply, webinars make for impactful learning platforms for HCPs as it brings educational excellence directly to them at the click of a button.?

The Remedy Group’s Approach to Webinars?

At Remedy Group, we often say our webinars are "not your typical webinar." They’re designed as a multi-touch engagement strategy to drive maximum attendance and valuable engagement opportunities for your medical and sales teams, ensuring momentum exists long after the live webinar event is over. Utilizing social media, marketing E-Blasts, Virtual Account Managers (VAMs), sales team outlook email templates and phone calls, our approach uniquely promotes robust interaction between sales and marketing teams, creating a synergy between two commercial departments which can often run in silo.?

To drive attendance and enhance engagement opportunities at every stage we divide our webinar process into three key stages – pre, live and post webinar. Our multi touch process ensures that webinars are highly attended, flawlessly executed and are impactful on your sales goals. Through our multi-platform personalized sales and marketing strategy, our approach to webinars secures an average 75% attendance rate (% of attendees who attend following registration) with 97% of attendees staying on the webinar for the full duration, including the Q&A.??

Webinars lead the way when it comes to lead generation capabilities as they offer a unique approach to customer engagement with many opportunities for data capture and customer input. In comparison to more traditional sales models, for example in-person pharmaceutical representative visits which is usually limited to a small group or on a one-to-one interaction, webinars allow a full disease awareness or branded story to be showcased at scale across all your accounts with no geographical or “no access” restrictions. While in-person visits are still an important part of the sales and marketing cycle, webinars provide a digital solution that complement Remedy Group VAM’s and your internal sales team efforts. Webinars offers the potential to reach hundreds of customers at the same time, at a much lower cost than the traditional pharmaceutical sales model. Our hybrid method of using Remedy Group VAM’s coupled with Remedy Group marketing E-Blasts takes the burden off your field team to recruit for webinars, enabling Remedy to drive attendance and the sales team to maximize their efficiency by looking for valuable leads and follow up opportunities in the various types of data captured.??

Webinars can be applied to all therapy areas?

Remedy Group offers custom webinars in all therapy areas. In the post-COVID-19 disease landscape, online learning tools and webinars have revolutionized how HCP’s approach education and many enhancements to online engagement and education uncovered during the pandemic are here to stay, this should be a signal to marketing and sales teams to revamp their approach to customer engagement by adapting new channels and methods of communication.??

Not only do webinars drive awareness on the current state of a disease, but they also offer in-depth information beyond the level provided on the CDC website or other online sources. Because of this, webinars make the perfect communication medium for new product launches in untouched disease areas as they offer ease of access and convenience required to train HCPs quickly and sufficiently with industry leading experts. Furthermore, the questions asked during a live webinar speak to the educational gaps and needs of HCP’s which can be used to enhance other sales and marketing outputs.??

Remedy Groups unique approach to webinars not only delivers valuable education, but also works to provide maximum value for your commercial sales goals. On average, each Remedy Group webinar series results in 30 requests for an in person visit from a sales representative for a follow up meeting and 3 account conversions or new accounts.??

Remedy Group offers webinars in any therapeutic area. Our custom webinar solution provides a comprehensive commercial strategy that will turbocharge your sales funnel and customer engagement providing an excellent experience for your HCP customers and multiple opportunities for engagement during the webinar process and beyond.

Contact us today to discover how Remedy Group can add webinars to your sales and marketing strategy in 2025. ?

*The Digitally Savvy HCP, Learnings to Engage HCPs Around the World More Effectively, Indegine, January 2022