Meet the first Case Logic Kiosk in Americas!

Case Logic is a very valuable brand for the Thule Group, and has its loyal consumers all around the globe. Now the Brazilians, who are passionate about organization, safety and easy storage - will be able to find all Case Logic products in just one place – at the Case Logic Kiosk on Eldorado Mall in S?o Paulo.

Located in one of the biggest business centers of the world, in the city of S?o Paulo, this kiosk is also placed in a very busy and traditional mall, close to S?o Paulo’s financial district. Eldorado mall receives not only thousands of business men and women every day, but it is also the place where young people go to hang out after school, families go seeking for entertainment, doing shopping and much more.

Here, not only Case Logic products – from backpacks to sleeves, from Back to Campus to the latest ?Notion collection can be found – but we also offer some items, related to the Case Logic universe, like water bottles, headphones, charges and cell phone cases from premium brands – so our consumers can find everything that goes inside their backpacks, in a single place.

According to to Fábio Melo, Sales Manager for Case Logic in Brazil: “We have a wide range of products that we’re not always able to display in a multi-brand store. Also, Case Logic, specifically in Latin America, has a high brand value. So like Thule, not all stores have the possibility of selling our products. That's why we came up with this kiosk project, so that we could show our products in shopping centers, to an audience with high purchasing power, telling the full brand story and highlighting the quality of our products. The kiosk allowed us all that.”

With a plan of opening at least 3 more kiosks in 2024 just in Brazil, and a couple more in Latin countries, Fábio believes that: “With this, we hope, in addition to creating an excellent brand positioning, we can reach a sales growth of 15% this year.”