Meet the Data King
It only takes one visit with Kyle Wisehart to realize how…well…WISE, he is when it comes to digital marketing! A Digital Marketing Specialist with the Nex-Tech Creative Solutions team and self-proclaimed “data nerd,” Kyle’s passion is using data to determine the best marketing path for clients.
One technology he recommends to customers is geofencing. Geofencing, a digital advertising game-changer, captures device IDs strategically to empower broadband marketers in targeting precise audiences. Campaigns, customized from a few feet to an entire state, utilize layered demographic targeting for optimal impact.
OK, I admit, I don't always understand the complexities surrounding this technology, but Kyle simplified it for me. People buy based on emotion, and this approach targets specific customers based on their interests.
Geofencing operates on personas, prioritizing user privacy by excluding personal identifiers. As Kyle shared, this ability excites him as a consumer because he is not bothered by ads that are not relevant to him.
Online consumers benefit from targeted reminders, enhancing their shopping experience. Geofencing uniquely targets local consumers, driving foot traffic to businesses or restaurants, for example.
In the cluttered marketing landscape, geofencing stands out as a non-intrusive tool, aligning with broader objectives like brand awareness. Complementing traditional strategies, it paves the way for effective, targeted marketing in the broadband industry.
Geofencing isn't just a trend; it's a proven strategy embraced by successful organizations across industries. Integrating geofencing gives broadband businesses a competitive edge, enhancing brand visibility and resonating with their audience.
Kyle knows because he has seen the success firsthand with many of Nex-Tech’s clients. His knowledge in this technical kingdom truly makes him digital royalty.
Data Entry Specialist at Upwork & Fiverr
1 年Hello! ?? Wisehart's approach is truly groundbreaking. It reminds me of what Steve Jobs once said, "Innovation distinguishes between a leader and a follower." Speaking of innovation and making a real impact, Treegens is proud to sponsor a Guinness World Record for Tree Planting. It's a great opportunity for brands like yours to get involved and make history! ?? Check it out here: https://bit.ly/TreeGuinnessWorldRecord
Your role as a connector is pivotal, and it's clear you understand the power of expert collaboration to enhance digital marketing strategies. ?? Generative AI can be a game-changer in this realm, offering innovative solutions to create high-quality content and targeted campaigns quickly and efficiently. By integrating generative AI, you can offer even more value to your clients, ensuring they stay ahead in the competitive digital landscape. ?? Let's explore how this technology can complement your expertise and drive success for your clients - book a call with us to dive into the possibilities! Looking forward to connecting and innovating together, Christine.
Digital Marketing Specialist at Nex-Tech
1 年Thank you for the kind words. Although, "Data King" might be a reach lol ;)