Meet consumer needs with holiday gifting this year

What a consumer wants, what a consumer needs...

Get your employees or clients dancing and singing your praises this holiday season with branded merch they can use.??

If there is one thing the industry has learned from 2022’s record sales year it’s the value of branded merchandise. According to PPAI data, nearly 75% of consumers see promotional products as a good way to learn about a brand. It’s in a business’s best interest to consider the best consumer trends as the gifting season approaches.?

Now is the perfect time to capitalize on those numbers. Don’t let that potential go untapped when considering what to purchase for employee and client holiday gifts. Nearly 54% of employees expect to receive a company-logoed present from their employer this year.?

Adding a personal touch is crucial when selecting the right gifts for employees or clients. More than 77% of consumers feel it is important that the gifts they receive reflect their preferences. Take the time to consider each recipient and tailor your choice to them. Special consideration goes a long way as 85% of consumers say their perception of the brand is based on thoughtfulness.?

Here are some of our favorite picks in the top gift categories for 2023.

Apparel and Fashion?

Apparel and fashion accessories are the top categories according to PPAI’s 2023 holiday gifting guide survey . Knowing this trend can really give you insight as you make your selections. A versatile 1/4 zip pullover is always a popular choice. It has great wearability and becomes a beacon for your brand. Keep people warm and cozy this winter by giving them the perfect duo set . It’s the perfect way to accessorize them for the season.?

Food and Beverage?

What would the holidays be without gifts related to food and drink? It makes sense that this would be the second most popular category given the range of items that consumers can receive. Help satisfy a sweet tooth by giving the gift of chocolate with a cookie and caramel gift box. Provide a sweet and savory experience with a charcuterie sampler to wow the recipient and earn brownie points for your brand.?

Wellness and Self-Care?

At its core, these holiday gifts are a way to say thank you to your employees and customers at the end of the year. Show them you care about their well-being outside of business hours by selecting gifts to help with their wellness and self-care journey. Treat them to a yoga retreat in a bag. Help them fix a soothing cup of tea with a gift set that will show them just how much you care.?

Tech Gadgets?

Technology is interwoven into our everyday lives. It makes sense that consumers love to receive tech gadgets as presents. Tech is another category that provides endless possibilities to Get Your Brand On it. Let your logo charge everyone’s daily lives with a light-up charging pad . Help them take your brand on the go with a wearable speaker that will help them stand out.?

Home Décor?

A person's home can be considered a sanctuary. Help your customer or employee feel cozy with your brand in mind. Let them curl up with a sherpa blanket that keeps them warm on the cooler winter evenings. Help light their way with a candle gift set that brings nothing but good vibes into their home.

Carefully selected gifts will show the recipient just how well you are listening to what they want and need in their professional and personal lives. Find more holiday gift ideas in our Festive Finds collection.