Meet Cédric Chéreau

Hi Cédric! So, tell us a little about Untie Nots, what is this new “shiny thing” that you are bringing to Groceryshop?

During a long period of time, retailers used mass promotion to generate traffic and push sales. It has worked for years, but the model isn’t really efficient anymore: it is hard for retailers to differentiate since everybody is doing more or less the same programs and CPGs are now looking for better ROIs on the promotions they are financing.

On the other hand, customers are expecting more and more personalized offers and these can be really profitable for retailers and suppliers but nobody really managed to scale these personalized offers. Mass promotions have scale but uncertain ROI, personalized offers have ROI but no scale.

That’s what the equation we solved with Untie Nots: we developed a platform that enables personalized continuity promotions at scale. Our solution gives customers the opportunity to earn generous rewards on the brands they love within a fun and engaging digital experience, but the customer earns rewards ONLY when they demonstrate incremental behavior. When they spend more, or purchase more frequently, than they would have otherwise. And this is guaranteed using our offer design.

Sounds impressive but does it really work? Untie Nots is still a new player in North America.

Untie Nots is a European company based in Paris and we are already operating in 7 countries with major international grocery retailers like Carrefour, Auchan, Leclerc. Our “Loyalty Challenge” solution has been deployed for millions of customers since 2017.?

Our clients achieve 10x greater participation in challenges compared with digital coupons, that’s scale. Each campaign delivers the retailer at least $7 of incremental sales for every $1 of reward earned, that’s profitability. So yes, it works.

Since 2021, we are expanding to North America, our challenges are part of the new loyalty program of Rite Aid. We are building a team on the East Coast.

We hope to initiate new conversations very quickly at Groceryshop!?

And since our personalized offers are delivered in a software solution that requires NO POS INTEGRATION and is very easy to operate, (it can be up and running within 5 weeks), hopefully we’ll help more US-based retailers to run more efficient promotions for their customers.

Do you think it is the right momentum to expand in North America

US customers are concerned about their purchasing power. The US inflation rate was about 8.5% in July. Our solution is the perfect way to deliver very relevant offers that customers really love. And they can save big (up to $50 every month!). So yes, we believe that it is the perfect timing to launch in the US new continuity promotions that are a proven success in Europe.

Considering the location of Groceryshop in Las Vegas, what are you most excited about there ??

I have always been interested in good food! It is a bit of a cliché but as a French person, I am always attracted by nice restaurants and yummy menus. I have already spotted a few Italian and Asian restaurants that I would love to try. Happy to get recommendations from attendees during the event!