?? Meet Brand+ Amazon’s latest AI-driven ad tool
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Hot off the Amazon Grill???
eCommerceChris Podcast: Holiday Lessons for Q1 Wins with Brent Zahradnik
I had a wonderful chat with Chris McCabe from eCommerceChris on how Amazon agencies can help brands navigate the holiday rush and the strategic follow-through into Q1 2025.
We discussed how Amazon agencies can:?
Nerd Lounge ??
Two Cool Tools
One of my favorite things about working in the Amazon Ecosystem is the blistering pace of innovation from tool providers. As soon as a new report or Beta API comes out, they are doing overtime to figure out how to make it useful. The level of competition is so high, they are always looking for ways to one-up each other to retain customers or make a splash on social media, dropping a new feature like it's the newest track in the Kendrick v Drake beef.
Two features from two different tools caught my eye in the past week, so I'm sharing them, and why they matter. To be clear, we have no affiliation with either of these tools, we just appreciate nerdy stuff we want to mess around with (it is the Nerd Lounge after all).
Location influenced inconsistencies remain one of the biggest thorns in our side in the realm of Amazon Ads. It's totally possible you're advertising to two shoppers with the same campaign and keywords who in one US State see next-day delivery while those in another State see a several-day shipping time they find unacceptable. That has a huge impact on conversion rates and there's no way to get visibility into it, or tailor our ad approach to compensate for it.
What Scott and team have built looks to be one step in the right direction. Showing the shipping time across the US on a per-ASIN level can help us start to peel back some layers of this onion. Of course, this has implications for things beyond just ads. Where you store products and where to target off-Amazon promotional efforts, for example. Now we need geographic targeting in ad settings. Your move, Amazon.
The Search Query Performance report is doubtless one of the stars of the Brand Analytics report lineup. We and every other ad agency out there love the data this provides, and are constantly using it. However, it's pretty isolated - this data cannot be found in other reports nor any API. You have to manually download and organize it yourself to make sense of it on a longer timeframe and take action based on what you learn.
Sellerise is tackling that problem by building it into their software and are calling it SQP Insights. They take SQP data and add that to the other data they are already gathering about your account to create something unique. The funnel visualization and recommended actions on different categories of keywords seem like immediately useful features. I like that "absent keywords" callout because I personally have stumbled across these kinds of gems looking at client SQP data and this seems a smarter way to surface them.
Check out the links to learn more about both of these tools.
Amazon Latest Feed ??
Amazon Trending Tidbits???
领英推荐
Amazon Haul Now Offers 90% Discount on Some Items?
Amazon's direct-from-China marketplace, Haul, is now offering combined promotions that slash prices by up to 90%. With a combination of sitewide discounts and cart-based savings, Amazon is heavily subsidizing purchases to compete with its rival, Temu. Despite these aggressive price cuts, which can reduce a $79 shopping cart to just $8 with free shipping included, Haul's sales still trail behind Temu significantly. While Amazon has seen growth in its bestseller listings, the timing of these deep discounts is particularly noteworthy with changes in de minimus policy happening thanks to the Trump administration.
Amazon Ads introduces Brand+, a new tool to grow your business with AI-optimized TV ad campaigns
Amazon has launched Brand+, a new AI-powered advertising solution within its Demand-Side Platform (DSP). This innovative tool uses machine learning to optimize streaming TV and video ad campaigns by analyzing Amazon’s streaming activities. The system helps advertisers reach potential customers across various platforms, including Prime Video, Twitch, and partner publishers. Think of it like a display advertising version of Performance Max campaigns from Google. Amazon is catching up in the AI-driven campaign automation arms race.
The technology enables advertisers to target audiences based on their position in the marketing funnel, moving beyond traditional demographic targeting. Brand+ simplifies campaign creation too. The tool complements Amazon's existing AI advertising innovations, including Performance+ and Ad Relevance, representing a significant step toward more sophisticated, data-driven marketing solutions in the streaming TV advertising space.
Amazon has launched the most advanced delivery drone yet - here’s everything you need to know
Amazon has expanded its drone delivery service with its advanced MK30 drone in Arizona and Texas. This new delivery aircraft, developed over nearly two years, has significant technological improvements over previous models. This includes having an enhanced range and sophisticated safety systems. The MK30 underwent extensive testing, including over 6,300 flights and specialized trials for weather resistance and noise reduction. The noise reduction part is particularly interesting - check out the engineering they did on the propellers.
Equipped with AI-powered perception systems and redundant safety features, the drone can navigate obstacles and operate safely beyond a visual line of sight. Following FAA approval in October 2024, the service now offers deliveries for items under five pounds within 60 minutes to select locations near Amazon's Tolleson fulfillment center. This launch marks a significant step toward Amazon's ambitious goal of delivering 500 million packages globally via drone by 2030.
Thank you for reading!
- Brent
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1 周This week's bulletin highlights some key trends on Amazon: sustaining post-holiday momentum, aggressive price competition (Amazon Haul), the growing role of AI in advertising (streaming platform tool), and the push for innovative delivery solutions (drones). Staying ahead of these developments is crucial for seller success in 2025.