Meet Ashley Poynter; the Founder and Lead Writer of Content Rewired

“Ashley is an amazing writer. Her words are effortlessly human, funny and action-oriented. Her upbeat demeanor helps make the work day better, not worse. Her dog has tremendously grating social media skills. Ashely is 10/10 and I would work with her again”. One of the reviews a client left for Ashley.

Hooray! It's another day and as you know it, to celebrate outstanding and remarkably awesome women in the tech space.

Ashley Poynter , the woman for this week is the CEO and lead writer at Content Rewired.

This woman with over 13 years of experience has been leading her company making sure they do not underdeliver to their B2B business' customers.

Keep reading to know more about Ashley, her company, what they do, her passion, values, etc.

Ashley Poynter

Ashley Poynter has been a B2B fintech writer for more than 13 years. She has worked for financial banks like Wells Fargo and SunTrust Bank, leading their content marketing strategy before she founded her own company.

She believes it takes a lot of skills to be able to write about complex topics in clear words to make sense to other people.?

With her very strong background and experience in journalism, she was able to come up with a team that not only has efficient writers but also designers and strategists.?

These teams of people all work together to ensure that you only get the best of your content and nothing less.

Ashley is very passionate about fintech and storytelling, making it very easy for her to fuse this love into powerful content marketing that achieves client's goals.

She and her team believe in empathy, empathy being one of their core values is what they build strong partnerships with clients on, to help them tell their stories to audiences.

They're very efficient at what they do, making sure they deliver promptly without missing quality or value.

She believes in authenticity as well; engaging in direct communication and helping brands show their best version to the world.

Ashley, with no doubt, has a great sense of humor. Making her dog a part of her team; the CSO of her company attests to this.?

Since Content Rewired was founded in 2016, it has done nothing short of efficient deliveries.

Content Rewired

Content Rewired is a fintech marketing agency founded in 2016 and based in Chicago, Illinois, United States.?

They tell meaningful B2B fintech stories that align with the audience of their respective clients. They focus on tailoring content strategy services to meet with the company's vision and objectives.

They understand their target audience, their pain points, and aspirations making use of analytics, market research, scientific discovery process all to make sure their clients get relevant and high-quality content at all times.

At Content Rewired, they;

• Make sure that there's a deep understanding of the consumers of the content before they start with it. They come up with contents that appeal greatly to audiences, using the “tell, don't sell” approach.

• Leverage Audience Personas, this serves as a foundation for an effective content marketing strategy.

• Believe that their customers should stand out. This is why they analyze carefully, competitors’ insights to be able to edge above the rest.

• Also, believe that there should be significant planning before any implementation. With this, they help you conduct a content calendar that has a variety of topics, media to create the desired impact.

• Help fintechs tell best stories that build an emotional connection with their audience.

• Leverage tailored amplification strategy, making proper research on sites your prospects spend most of their time on. With this, they're able to come up with contents that provide solutions that not only address concerns but also ease pain points.

They develop newsletters, targeted email campaigns that all make reaching larger audiences easier.

Content Rewired has worked with virtually all types of organizations. They specialize in B2B fintechs to help tell the right story to the right people and of course at the right time.

They understand how complex it is to navigate through the fintech landscape and that's why they have a team of journalists with deep writing experience for fintech content writing.

According to them, almost any B2B content marketing agency can produce good content, but not every B2B content marketing agency can tell stories.?

According to the 2016 Content Preferences Survey Report, “over half (51%) of B2B clients use content to research buying decisions.”

This is to buttress the power of storytelling in content.

Reviews Don't Tell Lies

Here are a few reviews from clients that Content Rewired has worked for:

“Content Rewired is well known within the financial services industry here in Chicago. The quality of the content is very impressive, and the team works with incredible speed. Also, I appreciate their approach to communication. Each person from Content Rewired is remarkable in their own right. Newsletter clicks and opens have increased, and users have responded positively to Content Rewired's articles. Leveraging a structured approach, the team continues to facilitate a seamless partnership. They routinely deliver high-quality content within short deadlines.” Marci LaRouech, Vice President of Client Success, Arrow Payments.

“Ashley was recommended by a former colleague and I can’t thank him enough for introducing her to us. Ashley is a true content champion and her professionalism, patience & agility to understand business goals is exemplary. Our synergy with Fintech & technology in general, makes Content Rewired a trusted partner and I would recommend Ashley and her team for the superior quality of content that every growing organization makes the most of.” Ruhita Sardesai, Lead – Marketing, Opus Consulting

“Working with Content Rewired has been incredible! Since our first week working with Ashley, our sales leads have gone up dramatically and have not stopped since. The quality of work is incredible - the writing, strategies, and content are perfectly executed.” Jared Ronski, Co-founder, MerchACT

Conclusion

The status-quo is changing and this is just the beginning. Women keep setting standards and great paces in the tech landscape.

Ashley Poynter, our woman for this week, the CEO of Content Rewired is a woman of great skills and value. She's a leader that sets exemplary standards for her team to follow.?

She's a great source of inspiration for other women and generations to come.

Thank you for reading.

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