Introducing the Adwanted Auction Room

There is a very funny trend emerging in the Media Industry : for most players, there is a serious struggle to keep revenue growing or even to retain advertisers ; but usually the same ones have more than often obsolete commercial approaches that keep them away from new sources of revenue. Why ? Because they sell every piece of their inventory the exact same way, all year long, since decades. As if life didn't bring anything new from January 1st to Dec 31st ! Unlike digital, traditional media are not accustomed to yield management. And their habits are like legacy principles : Upfront for TV at the exact same period of the year ; Premium for Outdoor only at specific places, but not periods ; same for Print...they hardly seize the good opportunities a market can bring. Sometimes they even have to choose between clients that are fighting for the same spot. Unbelievable... But a solution exists !

That's the exact reason we invented the Adwanted Media Auction, which is a virtual auction room where real buyers bid on premium inventory : TV spots before the Final series of a Soccer event where an underdog cracks it all ; Airport Screens during the holiday travel madness... not mentioning Times Square on New Year's Eve or the last cover of a collector magazine.

Too bad !

It's time to ask how much an advertiser is really willing to pay to be viewed. Only Auction can reveal that. That is exactly what Clear Channel did in the Principality of Monaco this June. Imagine a small, tiny city that concentrates the high ranking wealthy people of the world for months and months. A city where most Adspace has been removed to preserve the beauty of the breathtaking landscape... Clear Channel had just installed its newest series of design billboards and was not ready to put a sales team on the go. The Auction System from Adwanted replaced a large part of that process : after a short training, this innovative system brought the existing sales team a great opportunity to say something new to clients, and make it fun : a 1-hour-only-sale, (everyone knows the best moment to bid is the last minute...) to get the billboards for the rest of the year ! And it worked ! 67 billboards were sold in less than an hour, with clients bidding with their smartphone for a campaign that could start as early as August 1.

Easy to set up ; easy to understand. Gamification guaranteed !