Meet ADSS – Proud Platinum Sponsors at iFX EXPO Dubai 2024
iFX EXPO:?Tell us a bit about your company! When was it founded? Where are you based??
Ammar Bader, Head of Sales:
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Founded and headquartered in Abu Dhabi, ADSS is one of the largest brokerages in the MENA region. At its core, ADSS provides traders with a broad range of investment opportunities and an intuitive trading experience.
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We do this through our proprietary multi-asset ADSS trading platform, as well as a bespoke version of MT4. Alongside the trading platforms, we offer a highly rewarding and personalised trading experience, and support traders with our experienced client relations team.
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ADSS was founded in 2010 and has become a true UAE success story. We harness cutting-edge technology and top industry expertise to deliver the highest quality products and services to our global client base.
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Trust and confidence are also key elements of our business – all client funds are segregated and held locally with national banks (rather than off-shore like some competitors) and we are also regulated by the UAE’s Securities and Commodities Authority (SCA).
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iFX EXPO:?What sets you apart from the competition??
Ammar Bader, Head of Sales:
Client experience is a term used across the industry, but it truly does encapsulate what drives ADSS. This is seen through our newest proprietary trading platform, which provides an intuitive trading experience for new traders whilst also offering all the complex technical elements that the more demanding and experienced traders are after. And the recent release of a revolutionised onboarding setup, all with the user’s experience and journey front of mind. Our focus is on creating a unique trading experience for every one of our clients and doing that at scale.
At our core, we are dedicated to providing our trading community with a comprehensive suite of trading opportunities. We do this through our multi-asset trading capabilities, access to deep liquidity, and local UAE-based support from our experienced team.
iFX EXPO:?Who from your team will be at the event?
Ammar Bader, Head of Sales:
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iFX EXPO:?Do you have news or releases coming out that you would like to share??
Ammar Bader, Head of Sales:
Following the launch of our new trading platform in 2023, the latest big release at ADSS is a custom insight offering. Available both in-platform, and as a more comprehensive stand-alone web-based application, the Insights Terminal brings together news, technical insight, and interactive visualisations into a single portal for actionable insights.
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As well as this, we’re constantly adding more products and features to our flagship ADSS platform. We recently bolstered our commodities offering, so we now have one of the widest ranges of commodity products available in the MENA region.
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Beyond this, 2024 will see ADSS continue to focus on delivering the best individual trading experience to its ever-growing base of institutional and retail traders.
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iFX EXPO:?What are your expectations for this year's event? What do you hope to achieve by participating at iFX EXPO Dubai 2024??
Ammar Bader, Head of Sales:
It is always interesting to be amongst our peers and act as a leading voice in conversations around the future of the industry. As such, we are looking forward to hosting our own slot on the agenda, as well as hearing from some of the industry’s other voices, and getting their perspectives on a range of critical issues – from the opportunities on offer to the challenges we collectively face.
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Over previous editions, we have seen iFX EXPO as an opportunity to connect with our existing community and target new opportunities. As a platinum sponsor with a significant presence at the event, we recognize the value the EXPO presents in forging these connections, and this year promises to be no different.
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You can meet ADSS a proud Platinum Sponsor, at iFX EXPO Dubai 2024, Booth 111.