Meet 5 social media superwomen getting their voice heard

This International Women’s Day, let’s give it to the social media superwomen who are paving their ways, or shall I say, arrived at becoming icons, role models, and game-changers.

2017 has been a great year as far as the answer to ‘who runs the world?’ is concerned. The year gave us women who are boldly defining new heights and transforming the world. While social media can also be abused, used to spread false allegations just as quickly, there are social media superwomen who chose to become powerful influencers through it.

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Having said that, being an ‘interesting universe’ that it is, social media has helped a lot of people rise to fame in no time. The medium is undoubtedly one place that helps you reach out as many people as possible. And for a fact, social media is a woman’s world where females dominate and have risen as superstars. If anything, it can be seen as a testament to the power women now hold and certainly a reason to celebrate the multiple roles women play and how they embrace them. 

So, who are the most interesting women social media influencers? Who all achieved the social media superstardom? Which women have the strongest and the most active followings?

Below is the list of 5 social media superwomen who rock. Let’s meet them. 

1. Alicia Souza - doodling her way to success

An illustrator, Alicia Souza has certainly seen social media stardom in the truest sense of it. Started as a freelancer, she is popular on both Instagram and Facebook. Her comic strips and doodles about her life became so popular that she has now started selling notebooks, coffee mugs, and apparel based on her comic characters. With a Facebook page having over 1.24 lakh followers and an Instagram page which has grown even faster, she says, “..It’s been a slow and steadily growing happy community of the most wonderful people..” Alicia doodled her way to social media and then to becoming a successful entrepreneur. Her Instagram account is a go-to-place when you want to just unwind seeing relatable life situations doodled to perfection.

2. Heather Armstrong - the go-to-Mommy-Blogger

Also known as Dooce among her fans, Heather Armstrong is one of the most popular ‘Mommy Bloggers’. “I exploit my children for millions of dollars on my mommy blog,” says her Twitter handle with over 1.5 million followers. Dooce also has 100,000 daily visits to her blog. Enjoying her social media stardom, it’s her inability to quickly spell ‘dude’ during IM chats with her former co-workers that made her write under the pseudonym of Dooce. From accepting text advertisements in 2004 to graphic ads in 2005, she made this her family’s principal source of income. If you want some serious advices like, “Don't get a dog to see if you wants kids. Get a giant incontinent bear who just drank a keg of beer and is dragging around a dead hobo,” you should definitely go check out her Twitter handle.

3. Lily Singh - the ‘Bawse’ Lady

Lily Singh, the ‘bawse’ lady, for ‘bawse’ is her preferred spellings of boss, has her life on the Internet and all you got to do is go and watch. With her first YouTube video managing only 70 views (no longer up as it’s not on-brand), she now boasts almost 13.3 million subscribers, around 3.14 million likes on her Facebook page, 5.56 million followers on her Twitter handle, and 7.2 million followers on Instagram. Sigh! Founder of her anti-sexist #GirlLove series, Lily does everything from comedy sketches, occasional activism, event hosting, and rants to entertain. She is a New York Best Selling Author of How to be a Bawse: A Guide to Conquering Life. One should certainly go check all her social media accounts, for even I have lost count on what all she can do and does, proving that everyone can be their own superhero.

4. Ashley Graham - defining beauty beyond size

If you want some inspiration to never succumb to the society’s pressure, Ashley Graham’s is one Instagram account you should surely visit. The supermodel, or an American plus-size model as her Wikipedia page describes her, has opened up about the issues that haunt us all as soon as we hit our teens. Ashley defines beauty beyond size every day in the multiple roles that she plays as a model, designer, author and a body activist. From defying that one has to attain a certain body type to making videos that inspire women, she is one boss lady reminding everyone how important is to know your worth and be your own reason of happiness.

5. Rachel Brathen - the Yoga Girl 

Rachel is the go-to-yoga-person. She starting selling out her classes on Instagram when she realized she can turn the whole world her audience there. Author of the book Yoga Girl, she has a New York Times bestseller under her belt too. From a social media influencer by accident to a New York Times bestseller, a new mom, and a podcast that entered the iTunes chart, she has now reached a whopping number of 2.1 million followers on Instagram. Add to that, she is charging a minimum of $25,000 per Instagram post too.

Time is now. Boss ladies are pushing their boundaries. They have chosen social media as their medium of expression and a place where they speak up and make sure their voice is heard. They’ve succeeded and became the superwomen of this interesting universe. Isn’t it a reason enough to celebrate them, as the world had and always will?

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Vartika Kashyap runs the marketing team at ProofHub — a project management software for teams of all sizes. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016 & 2017. Connect with Vartika on LinkedIn, Medium and Twitter.

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