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Researchers have found that about 70% of people experience "Impostor Syndrome," or feeling like they're going to be exposed as a fraud. But that doesn't mean they don't know what they're doing.

Many business owners experience self-doubt. It’s to be expected, especially when you’re getting started.

But there are tactics for overcoming it.

Start by generously listing your strengths. Consider what you’ve accomplished and give yourself the credit.

Next, list your weaknesses and think about how you could make improvements. Then, try to set some small, attainable goals.

Challenges feel less overwhelming when you recognize small steps you can take. “Get better at marketing” is broad and overwhelming, but “read about how to find a target audience” is specific and manageable.

It’s normal to feel like your bottom line is the only measure of your success, but it helps to set some goals that aren’t about money.

Breaking your larger goals (like making more sales) into smaller pieces that aren’t about money (like writing 3 new social media posts this week) gives you more control and can help you earn victories that’ll build your confidence.

When you achieve goals, take the time and mental effort to recognize that you’re moving in the right direction. While you may still be stressed and feel self-doubt, making progress can only help.

Sometimes you won’t meet a goal, but don’t be too hard on yourself. Nobody’s perfect. And the more kind you are to yourself, the better your attitude and mindset will be when you face other challenges in your business.

Treating yourself well and taking positive steps to meet goals and overcome doubt is vital, but you also need to avoid certain negative behaviors and thoughts.

It’s easy to get down when you compare yourself to others. Make a conscious effort to let go of those feelings when they pop up, or else they may become a self-destructive habit. Focus on your strengths instead.

Making excuses also creates barriers to success. Avoid rationalizing situations to fit the way you feel.

You can also get derailed by relying on outside validation. It’s natural to ask for people’s opinions and advice, but their approval shouldn’t be what drives you.

Ultimately, you have to meet your own goals and validate yourself first.

Finally, don’t let fear prevent you from taking advantage of opportunities or trying new things. You have to work up the courage to go after what you want, even if it might mean failing. To succeed, most businesses have to take chances.

Setting goals,

practicing self-care, and

avoiding negative behaviors can be even more effective if you also set up some support systems.

That starts with supporting yourself with scheduling and planning. You’ll be more likely to reach your goals and feel positive if you plan ahead and schedule specific times to work on things.

Scheduling tests your self-discipline, but following through helps build momentum and confidence.

No matter how much self-discipline you have or how much you try to support yourself, it helps to have others in your corner.

Talk to friends and family about your obstacles.

Surround yourself with people who understand your challenges and have your back. You don’t want “yes men,” but you want people who offer genuine positive reinforcement.

Sometimes that means weeding out the naysayers in your life. Be open to constructive criticism, but avoid overly negative people who don’t recognize your hard work and accomplishments.

If possible, find a mentor with business experience who can act as an advisor. Sharing your challenges with someone who gets it can boost your confidence and energy, which in turn helps you overcome your business challenges.

This might all sound like a lot of work when you’re already so busy. But these practices, assessments, and disciplines can actually make your life easier by unlocking the confidence and mindfulness you need to do your best work.

To your success

Meenakshi Roy

Futurezen Lifestyle Academy

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