The Medtech Marketer's Guide: Post National Sales Meeting

With end of year wrapping up Im sure one of the things you're thinking about is your National Sales Meeting in 2025.

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I wanted to share this with you ahead of time as it's a valuable piece I worked on NSMs.??

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Your NSM sets the stage, but what happens next can determine whether your team actually meets those ambitious revenue goals.?

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We all want to see the energy and ideas from these meetings translate into real-world success. But how can you ensure that the excitement and new strategies stick?

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I partnered with the great folks over at Showpad to offer this comprehensive guide for you to take to your team to ensure your plans coming out of NSM are effectively executed, measured, and scaled for success.?

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We hope the actionable insights and steps in this guide are helpful in turning your great plans into even greater results.?

How to Keep Momentum and Help Sales Hit Quota

?Maintaining Alignment Between Sales and Marketing Teams

Your National Sales Meeting (NSM) is all about bringing everyone together under one strategy, but that alignment doesn’t end when the meeting does. To keep sales and marketing on the same page, consistent messaging is key.?

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A sales content management platform like Showpad can help by serving as a one-stop shop for all your latest product information, sales decks, and marketing materials.?

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This means that reps always have access to the right messaging, even when they’re on the go—no more outdated PDFs or non-compliant documents.

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With the right techstack, your marketing team can upload new materials and update content easily, ensuring that your sales reps always have the freshest and most relevant information.?

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This ensures that when they’re meeting with doctors, administrators, or other stakeholders, they’re delivering a message that’s clear, consistent, and tailored to each audience.

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Recapping and Analyzing NSM Outcomes

After an NSM, it’s crucial to take a moment to reflect. What went well? What needs improvement? Did sales hit quota? Did we increase utilization??

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And do reps believe that marketing efforts will help? bring in more dealflow and signed contracts?

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Gathering feedback from your team is essential, and Showpad makes this easy.?

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You can conduct surveys directly through the platform or analyze how well different pieces of training content were received.

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Plus, with Showpad’s analytics, you can dig into how often your team is engaging with new content and training materials.?

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This lets you quickly spot what’s working and where further support is needed, helping you fine-tune your approach.?

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It’s about making sure that the strategies you discussed during the NSM are translating into real, measurable actions.

Communicating Key Insights with Your Team

One of the biggest challenges after any NSM is ensuring that everyone remembers the key takeaways.?

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Rather than letting those insights fade into the background, a sales coaching platform allows your team to keep them front and center.

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Showpad’s AI-powered tool can create a concise summary that highlights the most important points from the NSM.

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You can make it accessible to everyone on the team and automatically? create quiz questions based on that content, ensuring you have a clear learning path for the revenue team.?

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Without the right strategy and tools in place, many companies simply toss the content over to the sales teams and hope that things get used and strategies are remembered – don’t leave revenue generation to chance and hope.?

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Have a key communication,coaching, and reinforcement strategy in place to ensure your work from NSM is actioned properly.?

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Providing Ongoing Training with the Right Tools

Keeping the energy alive after an NSM means giving your team the tools they need to continue learning and improving.?

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With Showpad, you can create training modules that your sales reps can access anytime, anywhere.

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This way, they can deepen their understanding of new products or refine their sales techniques at their own pace, without needing to wait for the next in-person training session.

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Imagine your team having on-demand access to product demos, interactive training videos, and even virtual reality (VR) product walkthroughs—all of which are easily accessible through the Showpad app on any device.

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This means they’re better prepared for every client conversation, making each interaction more impactful and effective.

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Strengthening Customer Relationships Post-NSM

Your NSM shouldn’t just set your team up for success—it should also benefit your clients. Use the momentum to strengthen your relationships with key customers.?

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Arm your sales teams to take the strategies developed and implemented internally, out to their best clients.?

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Help your customers understand your company’s ambitions and the dedication you have for your customers—this will inevitably strengthen your relationship with customers.?

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Measuring Success with the Right Metrics

How do you know if your post-NSM efforts are working? Measuring success is critical, and Showpad analytics makes it easy to track the right metrics.?

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From monitoring how many new leads convert into sales to seeing how often your reps are engaging with new training content, Showpad’s analytics give you a clear picture of where you’re making progress, down to the revenue you are generating with each piece of marketing content.

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It’s critical for you to focus on key performance indicators (KPIs) like sales growth, lead conversion rates, and engagement with new content.

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It allows you to quickly identify which strategies are hitting the mark—and where and when you need to pivot.?

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Showpad’s data-driven insights make it easier to stay agile and adjust your approach, ensuring that your team is always moving forward.

Avoiding Common Post-NSM Pitfalls

Even with the best strategies in place, there are some common mistakes to watch out for. It’s easy to overlook valuable feedback or let action items slip through the cracks.?

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By organizing follow-up activities directly through a single source of truth, you can make sure that nothing gets missed. And by focusing on a few high-impact priorities rather than trying to tackle everything at once, you help your team stay focused and avoid burnout.?

Final Thoughts: Drive Success After Your NSM with Showpad

The weeks after your National Sales Meeting are a golden opportunity to turn big ideas into real-world success.?

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With the right sales enablement platform to maximize the commercial excellence of your organization, you can ensure that your team stays aligned, engaged, and equipped with the best tools to meet their goals.?

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By keeping strategies top-of-mind and offering continuous learning, your team can maximize the impact of your NSM and achieve better outcomes.

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Let’s keep the momentum going—because in MedTech, the right follow-up can make all the difference.

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