medium, not large.

medium, not large.

Robert Gibralter Robert Gibralter

Robert Gibralter

Maspeth Squash, home of the outdoor steel court

发布日期: 2016年12月3日
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logos, slogans,

mantras, missions, visions,

icons, extensions, impressions,

content, friends, likes, shares.


experiences, communities,

do it all, the impossible,

bricks and mortar, omni-channel,

store in a store in a store.


stop!


adding is easy, wasteful.

more more is a bore.

change, shed, find the core,

help your brand endure.


savor the shift,

transformational, sustainable.

emotional, not statistical,

quality time, not quantity.


less is more sure,

personal choice, mindfully.

defeat incrementalism.

refocus on minimalism.


all is in small, actually.

what business are we in again?

Stuart Lloyd

'The Perfect Storyteller!' - The Telegraph, UK.

8 年

Nice one, Rob. BIg is over-rated in so many ways. Who said big government, big business, etc is/ was actually desirable? I think the pendulum is swinging back towards more human, more engagement, more belonging. Big is the source of many modern evils.

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Bret Itskowitch

Marketing & Communications Director | Brand Storytelling Expert

8 年

Nicely done my friend.

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