???? Medieval to Modernity - Welcoming the New Carolean Era.
Michael Boyle
Retail & Digital Growth Director | Scaling SMBs on Shopify & Driving ￡100M+ Brands | eCommerce, Operations & Innovation
The coronation of King Charles III marks the beginning of a new Carolean era. Regardless of one's stance as a royalist or republican, we can anticipate a continuation of tradition, coupled with a fresh perspective on modern Britain and there's much to be optimistic about. The UK is poised for an exciting time ahead and the possibilities are endless.
Consumer spending remains strong despite economic uncertainty.
Despite the economic uncertainty caused by the COVID-19 pandemic, a recent McKinsey report has found that consumer spending has remained strong.?
According to the article, consumers have continued to spend money on discretionary items, such as electronics and home goods, even as they face financial challenges such as job losses and reduced incomes.
This news is a positive sign for the retail industry, which has been hit hard by the pandemic.?
It suggests that consumers are still willing to spend money on non-essential items, and that retailers who are able to adapt to the current situation can still find success.
However, the report also highlights some important trends to keep in mind.?
For example, consumers are increasingly looking for value and are more likely to shop around for the best deals. Additionally, the shift to online shopping is continuing, with more consumers than ever before turning to eCommerce platforms to make purchases.
In my opinion, this report is a reminder that while the pandemic has brought unprecedented challenges, there are still opportunities for retailers who are willing to adapt and innovate.?
By focusing on providing value to customers and investing in eCommerce capabilities, retailers can position themselves for success in the current environment.
Read more here:?
Companies plan to spend more on influencer marketing this year.
According to a recent survey, companies are planning to increase their spending on influencer marketing this year, with more than half of those surveyed planning to allocate a larger portion of their marketing budget to influencer campaigns.?
This is due in part to the effectiveness of influencer marketing in reaching and engaging younger audiences, who are increasingly turning away from traditional forms of advertising.
The survey also found that Instagram is the preferred platform for influencer marketing, with more than 90% of respondents using the platform to run influencer campaigns. Other popular platforms include YouTube, TikTok, and Facebook.
As the popularity of influencer marketing continues to grow, it's important for companies to understand the best practices for working with influencers, such as choosing the right influencers for their brand, setting clear expectations and goals, and measuring the effectiveness of campaigns.
In my opinion, influencer marketing is a powerful tool for companies looking to reach younger audiences and build brand awareness. By partnering with influencers who have a strong following and a genuine connection with their audience, companies can create authentic and engaging campaigns that resonate with consumers.
Read more here: https://www.insiderintelligence.com/content/expect-spend-more-on-influencer-marketing-this-year
#InfluencerMarketing #Instagram #MarketingBudget #YoungerAudiences #BrandAwareness #SocialMediaMarketing
Reebok partners with Farfetch to relaunch European e-commerce.
Reebok has partnered with luxury fashion platform Farfetch to relaunch its European e-commerce presence. According to the article, the partnership will enable Reebok to expand its digital reach across Europe, while providing customers with a seamless shopping experience that combines the best of both brands.
As part of the partnership, Reebok will leverage Farfetch's expertise in luxury e-commerce, as well as its extensive network of global boutiques and brand partners. This will allow Reebok to offer customers a wide range of exclusive products and services, while also driving growth and innovation across its e-commerce channels.
The partnership is a smart move for Reebok, as it allows the brand to tap into Farfetch's vast customer base and cutting-edge technology, while maintaining its own unique identity and brand vision. By collaborating with other leading brands in the industry, Reebok can stay ahead of the curve and continue to innovate in the rapidly evolving e-commerce landscape.
In my opinion, this partnership between Reebok and Farfetch is a great example of how brands can work together to achieve mutual success in the digital age. By leveraging each other's strengths and resources, brands can provide customers with more value and better experiences, while driving growth and innovation across the industry.
Read more here: https://www.retailtouchpoints.com/topics/digital-commerce/reebok-partners-with-farfetch-to-relaunch-european-ecommerce
Klarna's AI-powered shopping feed - the future of online shopping?
Klarna, the Swedish fintech company, has recently announced the launch of its new AI-powered shopping feed in its mobile app. This new feature is designed to provide personalized shopping recommendations to users based on their interests and purchase history, making online shopping more convenient and tailored to individual needs.
According to the article, the shopping feed is powered by machine learning algorithms that analyze user behavior, purchase history, and other data points in order to generate personalized recommendations. This technology is aimed at improving the overall shopping experience for customers and helping retailers to boost sales and drive customer loyalty.
This move by Klarna is just the latest example of how AI is transforming the retail industry. By harnessing the power of machine learning and data analysis, companies are able to gain valuable insights into customer behavior and preferences and use this information to deliver a more personalized shopping experience.
In my opinion, this new feature by Klarna is an exciting development for the retail industry and a sign of things to come. As AI technology continues to evolve, we can expect to see more and more companies adopting similar strategies in order to stay competitive in the ever-changing world of online shopping.
Meta, Snap, and YouTube introduce new short-form video ad formats.
Meta (formerly Facebook), Snap, and YouTube have recently introduced new short-form video ad formats, aimed at providing more engaging and effective advertising experiences for consumers. According to the article, these new formats are designed to capture the attention of consumers who are increasingly looking for short, bite-sized content.
The new ad formats include Snap's "First Commercial" feature, which allows brands to show a 6-second video ad before a user's first Snap show of the day, and YouTube's "Bumper Machine" tool, which allows advertisers to create multiple 6-second ads from a longer video. Meanwhile, Meta's new short-form video ads will reportedly be integrated into its news feed and stories features.
These new ad formats are a sign of the changing times in the advertising industry, as companies look for new ways to engage consumers in a world where attention spans are shrinking. By providing short, impactful ads that capture the attention of viewers, these companies are hoping to increase engagement and drive better results for advertisers.
In my opinion, these new ad formats are an exciting development for the advertising industry, and a sign of things to come.?
By embracing new technologies and trends, companies can stay ahead of the curve and provide more engaging and effective advertising experiences for consumers.
Read more here: https://www.insiderintelligence.com/content/meta-snap-youtube-have-new-short-video-ad-formats
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Meta Unveils New AR and Shopping Ads at NewFronts.
Meta, the parent company of social media giants Facebook, Instagram, and WhatsApp, is expanding its advertising capabilities with new augmented reality (AR) and shopping ads.?
The company previewed these new features at the recent NewFronts event, showcasing how they can enhance the user experience while providing new opportunities for advertisers.
The new AR ads allow users to virtually try on products and see how they would look before making a purchase, while shopping ads offer a more seamless shopping experience by enabling users to browse and buy products directly within the app. These features have the potential to revolutionize how brands engage with their target audiences on social media.
As social media continues to play a significant role in shaping consumer behavior, Meta's latest innovations offer a new level of interactivity and convenience for both users and advertisers.?
By leveraging these new ad formats, businesses can create more engaging and personalized experiences for their customers, leading to increased engagement, conversions, and sales.
What do you think of Meta's new AR and shopping ads? Are you excited about the possibilities they offer for your business? Share your thoughts in the comments below.
Read more about Meta's new ad formats here: https://www.socialmediatoday.com/news/meta-previews-new-ar-and-shopping-ads-at-newfronts/649505
#Meta #Facebook #Instagram #WhatsApp #SocialMedia #Advertising #AugmentedReality #ARAds #ShoppingAds #Innovation #Engagement #Conversions #Sales #Marketing
Snap ad revenues to experience strong growth by 2024, boosted by AI.
According to a recent report, Snap Inc. is expected to experience strong growth in ad revenues by 2024, with a projected increase of more than 50% compared to 2021.?
This growth is expected to be driven by the company's increased use of artificial intelligence (AI) in its advertising platform.
The report suggests that Snap's AI capabilities will allow advertisers to better target their audiences and create more personalized and engaging ad experiences.?
This is important in a world where consumers are increasingly demanding personalized content and experiences, and advertisers need to find new ways to stand out in a crowded market.
Snap's success is also indicative of the growing importance of AI in the advertising industry. As more companies invest in AI technology, we can expect to see increased competition and innovation in the space, leading to even more personalized and effective advertising experiences for consumers.
In my opinion, this report is a reminder of the power of AI to transform the way we do business. As companies like Snap continue to invest in AI capabilities, we can expect to see new opportunities and business models emerge, as well as more efficient and effective ways of reaching customers.
Read more here: https://www.insiderintelligence.com/content/snap-ad-revenues-strong-growth-rebound-2024-boosted-ai
TikTok Shares New Insights into the Effectiveness of Marketing Mix Modelling.
TikTok has released new insights into the effectiveness of marketing mix modelling (MMM) for measuring the impact of advertising campaigns on business outcomes.?
The findings reveal that MMM can be a powerful tool for understanding the contribution of different marketing channels to driving growth and revenue.
According to TikTok, businesses that used MMM to analyze their marketing campaigns saw an average return on investment (ROI) of 2.2 times. This highlights the value of using data-driven insights to optimize marketing strategies and maximize ROI.
With social media advertising continuing to grow in popularity, it's more important than ever for businesses to have an effective way of measuring the impact of their campaigns.?
TikTok's latest research provides valuable insights into how MMM can help businesses understand the effectiveness of their advertising efforts, enabling them to make more informed decisions and achieve better results.
If you're interested in learning more about how MMM can help your business improve its advertising performance, be sure to check out TikTok's latest insights.
Read more about TikTok's new insights on MMM here: https://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-effectiveness-of-marketing-mix-modellin/649520
#TikTok #MarketingMixModelling #MMM #Advertising #ROI #Data #Insights #Optimization #MarketingStrategy #BusinessGrowth #Revenue #SocialMediaMarketing #PerformanceMetrics
Zalando Reports Strong Revenue Growth in Q1 2023.
Zalando, the leading European fashion and lifestyle e-commerce platform, has reported strong revenue growth in Q1 2023, driven by increasing customer demand and a continued shift towards online shopping.
According to the company's recent financial report, Zalando's Q1 revenue increased by 46.7% year-over-year to €3.2 billion, with the number of active customers on the platform reaching 47.5 million, a 30.4% increase compared to the same period in the previous year.
Zalando's success is a clear indication of the continued growth of e-commerce in the fashion industry and the importance of offering a seamless and personalized shopping experience to customers.?
The company's focus on sustainability and innovation, including its recent launch of a new resale platform, Zircle, further highlights its commitment to meeting the evolving needs of today's consumers.
As the e-commerce landscape continues to evolve, it's clear that companies like Zalando are well-positioned to succeed in the digital age.?
By investing in technology, data analytics, and customer experience, organizations can ensure that they are meeting the changing needs and preferences of their customers.
To learn more about Zalando's Q1 results and the future of e-commerce in the fashion industry, check out the full article from Internet Retailing.
Read more here: https://internetretailing.net/zalando-revenues
#Zalando #Ecommerce #FashionRetail #CustomerExperience #Personalization #Sustainability #Innovation #RetailTrends #BusinessSuccess
Blue Verified Checkmarks are Coming to Gmail!
Email has been a critical communication tool for businesses for decades, and now it's getting a major update that promises to make it even more secure and trustworthy.?
According to this article, Gmail is introducing blue verified checkmarks that will help users identify legitimate senders and avoid phishing scams.
The blue verified checkmarks will appear next to email addresses that have been authenticated, meaning that Gmail has confirmed they are coming from a legitimate source. This will make it much easier for users to identify and trust important emails, while also providing an added layer of security against phishing attempts.
As cyber threats continue to evolve and become more sophisticated, it's important for businesses to take steps to protect themselves and their customers.?By implementing new security features like the blue verified checkmarks, Gmail is making it easier for businesses to stay safe and secure online.
In my opinion, this is a welcome development for businesses and individuals alike.?By providing a clear indication of legitimate senders, the blue verified checkmarks will help users avoid scams and make email a more trusted communication channel.
Read more about the new feature and how it works here: https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/?activate-overlay=true
#EmailSecurity #PhishingProtection #VerifiedCheckmarks #Gmail #Cybersecurity #OnlineSafety #TrustworthyEmails #LegitimateSenders #BusinessCommunication