Medication Adherence Stickers
Moses Gomes
I help pharma professionals increase doctor prescription by 10X using GenAI
Lately, I was in the hospital for a couple of days as my wife had to undergo surgery. During those couple of days, I was also quietly observing patients, doctors, nurses, pharmacists, and allied health professionals working in the hospital.?
What I realized is that except for the resident doctor or the operating doctor, nurses are clueless; the PRO is just concerned with getting a positive form filled out from the patient. Their is no awe inspiring experience.
One thing each and every one of my GAPSULE subscribers will agree on is that the entire experience is very demotivating, except for the moment when the doctors tell you, "You are alright and can get discharged."
Then comes the worst part, the mix match of taking a combination of medications, from tablets to syrups and any injections. At the pharmacy, the pharmacists keep markers to denote which medication is to be taken at what time of the day and if any medication is on an alternate day, they mark it accordingly. This kept me wondering why the pharma brand manager couldn't create stickers and share them with the pharmacists, who could then stick them on the tablets. I understand you cannot brand those stickers, but as a corporate entity, the pharma company can do overall branding.?
So while research online I came across a design studio NH1 Design and found this interesting concept of stickers on the medication package.
Breakfast - Before Food / After Food
领英推荐
Lunch - Before Food / After Food
Dinner - Before Food / After Food
Alternate - Date label
Here is link to an interesting and innovative design for medication adherence created by NH1 Designs have attached the images. Thanks to Neha Tulsian ??♂? who leads the design studio for making something really innovative and impactful.?
Founder & CEO, Fedelty Healthcare Pvt Ltd | Merchant Exporter of Pharmaceutical supplies | With a vision to transform lives everyday with quality healthcare supplies ??
1 年I completely agree, Medication Adherence Stickers can really help with better branding.
Experienced business development professional clinical research Phase I to Phase IV.
1 年Great share Sir.
Managing Director at EURAFRIC PHARMA P. LTD.
1 年Drug compliance is a ever evolving challenge for the doctor, patient, patient relatives and the company.
Chief Mentor - "B" (formerly The Enablers)
1 年Moses Gomes You have touched a topic very close to my heart. Medication adherence, an important element of patient-cenfered approach. My estimate is if patient adherence increases by ten percent, the industry growth rate of life-style products can be at least 25 to 30 percent. This is extrapolating a Capgemini report (I think it was of 2020) to the Indian environment. And the sticker concept to improve adherence is so novel, especially for India where reading and understanding a doctors Rx is truly an ordeal?? Thanks a lot for this enlightening post??
Clinical dietitian | Nutritionist | IAPEN Life Member | Naturopath |
1 年Exciting news! This new adherence sticker looks like a game-changer. ???? It's great to see innovative solutions that can make managing medication easier and more effective ?? #Innovation