Medical Tourism – the new revenue generator for cities

Until recently, when you mentioned medical tourism, you thought about traveling overseas to save money on an elective procedure like cosmetic surgery or dental work. Times have changed. In the last few years, there has been an explosion in domestic medical tourism within the U.S.

Today, Americans are flocking to branded medical centers across the country to get cutting edge medical procedures – not to save money, but to get the best treatment. And cities, large and small, are discovering that they may have unrealized assets that can bring in surprising levels of revenue - usually with relatively minimal investment.

And it is not necessary to have the Mayo Clinic in your city to make this succeed. The Colorado Springs Convention & Visitors Bureau leveraged the presence of Penrose-St. Francis Health Services to make the community a medical tourism destination, We at Mentus (www.mentus.com), along with our partner, Venue Health (www.venuehealth.net) in Colorado, have just launched a new medical destination website, www.ChampionshipCareColoradoSprings.org, for Colorado Springs with a powerful digital marketing program.

Take a look at https://championshipcarecoloradosprings.org/ to see the website. You can also read an article about it on the Colorado Springs Gazette: https://gazette.com/new-website-markets-colorado-springs-as-a-health-destination/article/1625748

This is a new revenue paradigm that many cities and regions in the country are exploring, including San Diego. Stay tuned...