Medical Tourism in Conflict Zones: The Importance of Safety, Communication, and Backup Plans
Maria K Todd PhD MHA
Leading Expert Driving Multi-Million Dollar Growth for ASCs & Ortho Surgeons | Cash Surgery, Robotics, Medical Travel, Managed Care, Payer Contracts | 23x Published Expert, Speaker, & Industry Pioneer
Medical tourism is a growing industry that offers patients access to medical procedures at competitive prices, often in appealing destinations known for their healthcare expertise. However, some regions known for offering high-quality medical care may also face political instability, military conflict, or sudden insurgencies. For medical tourism facilitators, navigating the risks associated with sending patients to destinations involved in active conflict zones requires a proactive, safety-conscious approach. In these situations, safety, backup planning, and solid communication tools are paramount.
And...the way one of the candidates in the USA is talking... if they don't win the election, they are promising more civil unrest so if you are planning to come to the USA for care, you and your facilitator must be vigilant to watch for signs of problems in fewer than 40 days.
Then there's the entire weather disruption for storms and earthquakes. In the USA, just last week, storm damage means that the minute they declare that the hospital is in the pathway of the storm, elective cases get cancelled and they empty out hospitals and send people elsewhere if needed, or home.
The Risks of Medical Tourism in Conflict Zones
Medical tourism involves not only accessing healthcare in a foreign country but also coordinating travel, lodging, and post-surgical care, often in a region unfamiliar to the patient. When that destination is in the midst of a war or experiencing active military action, the stakes are heightened. Patients are vulnerable during their recovery, and any disruption—such as an attack, insurgency, or sudden closure of borders—can compromise their well-being.
Some risks include:
Having worked in Medical Tourism since 1977, I have seen it all, managed through surprise attacks with patients at the destination. It's total chaos. It must be avoided as much as possible.
Backup Strategy: A Necessity for Facilitators
As a medical tourism facilitator, having a reliable backup strategy is essential when dealing with destinations prone to or actively engaged in conflict. This plan should not only focus on the safety of the patient but also ensure continuity of care in case the original destination becomes unsafe. Some strategies include:
I want to say something about this having actually done it. Most of the other bloggers I encounter on LinkedIn and elsewhere have ever "done" medical tourism. They talk about it as if... but they don't have the skills stack to "do" medical tourism. Even some of the ones you see at all the conferences. If they were busy doing medical tourism facilitation as a business instead of talking about branding, patient coordination, and other aspects of the business, I don't believe they would survive on their own advice.
Medical tourism is difficult and challenging on a good day. But in conflict and weather prone areas, multiply that by a factor of 10...or more.
So here is my advice. ONE CANNOT TRANSACT MEDICAL TOURISM without having been to the destination. All the little emails you receive on LinkedIn for opportunities are great. Ask them to fly you in and back, host you and give you a tour of the facility(ies), meet the surgeons, meet the coordinators, tour the hotels, eat in the restaurants, and pretend you are a patient. Then turn up the challenge. Pretend the order to SHELTER IN PLACE has just occurred. Or pretend that the state department has called for all citizens to get out and get home. I've been in this situation live. I've had patients where this happened in real time. This is called "red teaming". Coordinate the drill with the local authorities and administrators.
Implementing Red Teaming in Medical Tourism for Conflict Preparedness
In the context of medical tourism, especially in destinations that may face risks due to wars, insurgencies, weather problems, or active military actions, red teaming is an invaluable method to proactively assess and enhance safety protocols. Red teaming involves simulating potential threats and vulnerabilities from the perspective of an adversary or system failure to test how well a medical tourism destination, and its associated services, can withstand and respond to emergencies.
This is some of what I do as a consultant when I am called to "develop" a medical tourism program and product at a destination.
Red teaming is a form of adversarial testing in which a group, the "red team," plays the role of potential attackers, disruptors, or system stressors, while the "blue team" represents the defenders or those trying to ensure the smooth functioning of the system. The red team's job is to exploit weaknesses, simulate potential crises, or otherwise cause disruptions to stress-test the system's resilience.
In a medical tourism setting, the goal of red teaming is not only to find weaknesses but also to improve coordination between all parties involved in patient care, travel, and logistics. It is an ongoing process to assess preparedness for emergencies, whether they stem from conflict, infrastructure failure, or other crises.
In fact, if you are interviewing potential destination partners, ask when their last red teaming drill was conducted and what the results were.
How Red Teaming Works in Medical Tourism
Red teaming exercises are conducted by assembling a group of experts who simulate a series of realistic threats that could disrupt a patient's medical tourism journey. Involving multiple stakeholders—airlines, airports, hotels, hospitals, clinics, and ancillary services (such as transport providers, interpreters, and concierge services)—the exercise runs through a series of scenarios to determine how each part of the system reacts.
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For instance, the red team might simulate a military conflict erupting nearby, border closures, or cyber-attacks on the hospital’s infrastructure. They could also mimic logistical challenges such as airline cancellations or supply chain disruptions that affect the delivery of medical supplies. Each scenario is designed to push the medical tourism destination’s operations to the limit and evaluate its readiness.
How I have Organized Red Teaming Drills for Medical Tourism Destinations
Benefits of Red Teaming in Medical Tourism
Red teaming is an essential tool for medical tourism facilitators working in or near conflict zones. By regularly running drills that simulate real-world threats, destinations can not only ensure patient safety but also build a robust operational framework that can withstand crises. When combined with solid communication protocols, security measures, and a well-thought-out backup plan, red teaming drills provide facilitators with a comprehensive safety net, ensuring that patients are never left vulnerable, regardless of the external situation.
For facilitators and patients alike, a proactive approach that includes red teaming is a cornerstone of responsible and effective medical tourism in today’s unpredictable world.
Additional Safety Assurances for Patients
To build trust with patients, facilitators need to demonstrate that patient and companion safety is their top priority. This includes:
Knowing When to Avoid Certain Destinations
At times, the safest option is to simply avoid destinations that are embroiled in conflict or show signs of impending instability. While a particular destination might be known for affordable, high-quality care, the risks involved in traveling to an unsafe region far outweigh the benefits.
Some key factors to watch for include:
Communication Tools in Crisis Situations
Having reliable communication tools is crucial in conflict zones. Facilitators and patients should be prepared with:
Medical tourism facilitators play a crucial role in ensuring the safety and well-being of their clients. While some patients may still seek treatment in destinations facing conflict, it’s the facilitator's responsibility to provide clear communication, secure backup plans, and prioritize the safety of patients above all else. In times of war, insurgency, or active military action, the best strategy might simply be to steer patients away from the region altogether, offering safer alternatives that guarantee the same level of care without the added risk. In an industry built on trust, a solid backup strategy, proactive safety measures, and effective communication are the cornerstones of ethical and successful medical tourism facilitation.
Many of these touchpoints are in my Medical Tourism Facilitator Handbook . Amazon sells copies, and so does the publisher. They are available in print and electronic versions.
If you are a public official or a hospital executive, hotelier, or medical tourism association leader and would like me to conduct the red teaming at your location or consult to your project or to speak at your event, there are times when I can break away from my daily responsibilities to travel to your location for these reasons.
Maria Todd PhD MHA
Call my office for an appointment to discuss: +1.800.727.4160
I Help Founders Build, Scale, and Prepare to Sell | Marketing, Mentoring, and Mapping for Main Street to Middle Market Businesses | Brand Messaging Strategist | Fractional Chief Marketing Officer | Investor
1 个月Insightful! And helpful as well.