#MediaRevenue - David Clinch

Welcome to my weekly round-up of all things #MediaRevenue.

I am a day late this week as I was at ONA in Atlanta and it was wonderful to see so many friends and colleagues in person in my adopted hometown.

I was telling news publishers there about the "money button" current test we are doing of highly-trained advertising AI. It is driving significant new advertising revenue, based on attention time management and contextual targeting with first party data, for small, midsized and large publishers. Let me know if you want to join the test.

If traffic growth and traditional digital advertising is not moving the dial for your business, attention time management is an essential new tool and revenue source.

Also let me know if you want to get involved in a test of new technology to solve the problem of journalists, and journalism, being impersonated online.

If you need help navigating any of the issues related to the impact of AI on your news organization, let me know: david@mediagrowthteam.com

Here are some interesting stories from this week ->

Axel Springer Strikes Deal With KKR to Split Up Publishing Giant: The move will cement Mr. D?pfner and Ms. Springer’s unilateral oversight of the company’s publishing business, giving them additional latitude to expand their media holdings. - New York Times.

$4 for one week? $7? $10? The Washington Post tests “flexible payments”: Washington Post readers who fear the commitment of a recurring credit card charge have a new option: A week-long site pass that doesn’t renew automatically and that, in our casual testing, cost between $4 and $10. - Nieman Lab.

As the Murdoch succession battle plays out in a US court, a separate fight is brewing over control of News Corp: Australian and US investment groups take aim at dual voting rights system that gives family a dominant voice over how empire is run. - Guardian.

He Worked at the Charlotte Observer. Now He Wants to Buy It.: Local entrepreneur Ted Williams offered a detailed plan to revitalize the paper, complete with a budget. WSJ.

Sun and Mail make journalist redundancies in US: Over the past year to 18 months many news publishers have been hit by Google algorithm changes and Facebook’s move away from news, with falling advertising revenue often following. The current moment has been dubbed the end of the “traffic era”. - Press Gazette.

Guardian parent company in talks over potential sale of Observer: Guardian Media Group announces it is in negotiations with Tortoise Media over world’s oldest Sunday newspaper. Guardian.

Big crowd for the “Fighting for what’s real: What’s now and next for Digital Provenance” at ONA24 in Atlanta: