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Topflight to sponsor Ian Dempsey's first podcast

Tour operator Topflight has been announced as the headline sponsor of Iain Dempsey 's new podcast, Dempsey's Dozen.??

The sponsorship deal brokered by The Radio Room in association with Collaborative Studios, is Topflight's first foray into digital audio.?

Dempsey's Dozen is a weekly quiz podcast that features a dozen general knowledge questions to test listeners and is available on all platforms.?

“We are delighted to be collaborating with Ian on Dempsey’s Dozen! It’s the perfect fit for us as we explore new ways of communicating with our customers," said Michelle Anderson, marketing manager at Topflight.??

"We extend our congratulations to Ian and look forward to the continued success and growth of Dempsey’s Dozen."?

Dempsey presents the weekday breakfast show on Today FM and remains one of the country's most popular radio personalities with 210,000 daily listeners, according to the latest JNLR.?

“I’ve always loved working with Topflight so I’m thrilled that they have come on board to sponsor Dempsey’s Dozen at such an early stage of the podcast," said Dempsey.?

"A real vote of confidence. They know a good thing when they see it!”?

Folk VML launches Brennans Super Bread with new ad?

Folk VML 's innovation process, Collision, has been credited for the launch of Brennans Super Bread, the Irish breadmaker's new fortified bread product.?

Folk VML , 传立媒体 and Invention Ireland have also developed the launch campaign for Brennans Super Bread that will run across VOD, OOH and social media.?

The bread, which is made with white and wholemeal flour, is described as "Today's bread with extra goodness".?

'The Good Baker' campaign also introduces a new baker from the Brennans Bakery whose dedication to craft of baking fortified bread is only matched by dedication to her family's health and wellbeing.?

In the 30 second spot, we see the Brennans Super Bread baker coming home at dawn after her night shift in the bakery and seeing the impact of ‘goodness’ come to life through her relationship with her son.?

Jonathon Cullen , creative director of Folk VML, said: “Brennans Super Bread is a great product, full of goodness for all the family. We were keen to tell this story in an emotive way that connects with and reflects real family life in Ireland."?

Casey Ledwidge joins The Radio Room?

Sharon Casey Ledwidge has been appointed client service manager for The Radio Room, the independent radio advertising service.?

Casey Ledwidge joins from OMD Ireland where she was responsible for day-to-day planning and management of clients such as Renault, Dacia, Bosch, Neff, Siemens, Valeo Foods, Eason and Vitabiotics.?

She also served as an audio expert with a focus on digital audio as part of OMD's Centres of Excellence?

Prior to joining OMD Ireland , Sharon Casey Ledwidge held various roles within Virgin Media Television and created the company's podcast division while serving as innovation manager.?

During her more than 20 years in advertising media, Casey Ledwidge also ran live events series with Xposé and Ireland AM, worked with a number of top international YouTube creators, and has been a guest lecturer at the National Film School.?

The Adare, Co Limerick native studied Radio Broadcasting at IADT and now lives in Co Kerry with her husband and two dogs.?

Florence Okojie to present RTé news2day?

Florence Okojie , a 23-year-old from Dublin, has been announced as the newest present of RTE news2day, the broadcaster's news service for children.?

Okojie grew up on the northside of Dublin before moving to Stepaside aged 16. She attended St Marnock's National School and Portmarnock Community School before moving to St Raphaela's in Stillorgan.?

She went on to study Media & Politics at DCU and worked as a news reader for Spin1038 after graduating last year. Okojie joins Barry Gallagher on the news2day team.?

“I’m thrilled to join the?news2day?team. It's truly a full-circle moment and a dream come true to have gone from watching the show as a child in primary school to now being part of it," said Okojie of her appointment.?

"Seeing the amazing reports produced over the years has made me excited about what lies ahead.??

"news2day?reaches thousands of children across the country, and I feel privileged in helping give primary schools a personal platform while also informing them about important events happening in Ireland and around the world.”??

iD Mobile's cheeky Deadline Day OOH campaign?

Network provider iD Mobile used football transfer deadline day last Friday for a tongue-in-cheek out of home campaign developed by creative agency Trouble Maker .?

Billboards advertising the brand at the busy Oxford Street-Tottenham Court Road crossroads featured customers who had switched to the service who all share names with famous English footballers.?

iD Mobile found customers with the same surnames as England internationals Harry Kane, Jack Grealish, Ollie Watkins and Chloe Kelly to front the campaign.?

“We wanted to tap into the excitement and chaos of transfer deadline day, but with a playful twist," said Jonny Grum, founder of Trouble Maker.?

“Featuring famously named new signings to iD Mobile on giant billboards provides a great platform to highlight this brilliant new deal, and the value customers can derive from transferring to iD Mobile.”?

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September 4th 2024

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