MediaPLUS: Mary Robinson headlines PRII conference

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PRII annual conference honours Mary Robinson at Croke Park

Former President Mary Robinson has been presented with the Public Relations Institute of Ireland (PRII) President's Medal in recognition of her advocacy of justice and climate action.

Robinson was honoured before 250 delegates at the PRII National Conference at Croke Park on Thursday and is one of only seven recipients alongside the likes of John Hume and Gay Byrne.

Presenting the award, PRII president David G. described Robinson as "a skilled debater and communicator" as well as "a tireless global advocate for the voiceless, a champion of justice, and an unwavering leader in the fight for climate action."

In her speech, Robinson reminisced about her presidential campaign and referenced current events such as the US election and Gaza, but she also spoke about the importance of words at a time of widespread misinformation.

"I remember that being said to me so many times: words matter. Be careful with your words. Be careful not to insult people or make jokes that put them down because words matter," she said.

"We're in a time where we're asking, does truth matter? It's a very serious time."

Robinson went on to give examples of the ways in which words have been used to disenfranchise people, terms such as 'illegitimate child,' 'illegal immigrant' and 'Mná na héireann,' which was used more pejoratively prior to her 1990 victory speech.

She concluded by telling the delegates that communicators should, like her, say with pride that they are "prisoners of hope" and focussed on a better future.

In a video message, Taoiseach Simon Harris commended Robinson for "upholding of the highest standards in ethical communication" and her "incredible record of public service".

dmg media Ireland is the media partner for the PRII National Conference.

Sharon Walsh named marketing champion by MII

Heineken Ireland managing director Sharon Walsh has been named national marketing champion by Marketing Institute Ireland (MII).

During her two decades in marketing, Walsh has worked for drinks giants Diageo Ireland , United Distillers and 可口可乐公司 and joined Heineken Ireland Sales as marketing director in 2010.

Walsh earned her degree in Hotel & Catering Management from DIT in 1997 and went on to do a Masters in Strategic International Marketing at Dublin City University

After completing her education, she spent four years as a brand manager at Diegeo covering brands such as Baileys and @Smirnoff Smirnoff and more than seven years at Coca-Cola where she rose to head of sparkling brands & head of media before being appointed by Heineken.

In 2016, she was made global cider director by 喜力 , where she shaped the drink's group's cider strategy, before returning to the Irish arm in 2020 as commercial director. She was appointed managing director of Heineken Ireland last year.

“As managing director and leader of Heineken Ireland, I continue to champion the value of putting the consumer at the heart of business strategy and I embed it every day, as I lead our company with great brands that are in every community across Ireland," said Walsh of her award.

"I am a firm believer that understanding consumers and meeting their needs delivers strong brand portfolios, unlocks growth and drives financial and business outcomes. My holding of the MD role is the living embodiment of how Heineken globally see marketing as a crucial piece in managing and driving business growth.”

Four Golds awards at 2024 Effies

Droga5 , Ringers Creative , dentsu , Publicis Dublin , Core , Javelin Dublin and PHD have been awarded Gold at the 2024 Effies.

A total of 19 awards -- four Gold, six Silver and nine Bronze -- were handed out the Effie Awards Ireland ceremony at the Dublin Royal Convention Centre by organisers the IAPI - Institute of Advertising Practitioners in Ireland (IAPI).

Drogas5 Dublin won Gold in the Media Idea or Innovation category for its “Finding Samaritans amongst the keenest of listeners” work on behalf of Dublin Samaritans.

Ringers Creative and Dentsu Ireland were awarded Gold for their “Imagine everyone could say hello to everyone” campaign for Lámh in the Non-Profits category.

There were two Golds handed out in Public Service & Government to Publicis and Core for their “Taking back control: Persuading people who smoke to QUIT a toxic relationship” collaboration for the HSE, and to Javelin and PHD for Department of Justice's ?“Threatening to share intimate images is a crime with serious consequences” adverts.

“On behalf of IAPI, it was an honour to host this year’s Effie Ireland Awards, celebrating the best in marketing effectiveness,” said Charley Stoney , CEO of IAPI.

“The Effies remain central to IAPI’s mission of promoting the growth value of our industry. They serve as a testament to the transformative impact that effective marketing has on our clients’ businesses, further strengthening the reputation and sustainable growth of commercial creativity."

See the full list of winners here

Delaney named talkSPORT Ireland editor

Former FM104 and Balls Media journalist Luke Delaney has been appointed Ireland editor at UK sports radio station talkSPORT .

Delaney, who recently won an IMRO Radio Award in the Sports Story category for his Q102 programme on Irish fans of Liverpool FC, has spent the past 18 months freelancing.

Writing about his appointment on LinkedIn, Delaney said: "Really excited to announce that I have joined the team at talkSPORT as Ireland Editor.

"It's been a fantastic past 18 months or so freelancing filled with many amazing moments, but I'm looking forward to a new journey with some exciting projects to come over the coming months."

The DCU Journalism graduate has worked as a sports journalist for Balls, Final Whistle Locker and the Wicklow People, and he spent a year-and-a-half at Dublin's FM104 prior to going freelance.

Megan the Stallion fronts True Religion campaign

Grammy-winning rapper Megan Thee Stalion is the face of lifestyle, apparel and accessories brand True Religion's Christmas campaign, "Where Holiday Wishes Come True".

The 360-degree campaign launched in the US across OOH Media Corporation and social media earlier this week, and it will include holiday-inspired Q&As on the brand’s website and app, celebrity gifting, and more.

The campaign imagery features the Megan and Hunxho wearing items from the True Religion holiday collection and both rappers will promote their favourite outfits on their social channels in the coming weeks.

The marketing effort will also include paid content across CTV, YouTube , Reddit, Inc. Reddit, Inc. , TikTok , Instagram , Pinterest , Meta Facebook and key paid audio platforms.

October 24th 2024

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