Medianet Insider May Edition
Medianet - Media Intelligence Made Smarter
Medianet | Australia’s fully integrated media intelligence solution for PR and Communications professionals.
Best Practice Tips and Resources
Beyond the ‘little black book’: How AI and automation helps you stay on top of media contact rapid changes
In the world of public relations, the size of the 'little black book' is traditionally seen as a key indicator of a professional's network of influence.
These valuable repositories of exclusive contacts prove useful as needed; however, they are static and challenging to update, even in their digital versions such as mobile phones and excel spreadsheets.
In today’s complex media landscape, navigating the media's 'wild west' requires more than retaining existing contacts. It requires keeping track of changes, building relationships and getting to know journalists as the individuals they are.?
In this blog post, we pull back the curtains and give you an exclusive look at how Medianet’s innovative approach to media contact updates facilitates those key relationships and successful media outreach.
5 tips to make your mark this Federal Budget (with examples)
As the 2024 Australian Federal Budget announcement approaches, public relations professionals face a unique opportunity to maximise media coverage and articulate their organisation's policy positions. This high-profile event demands a well-orchestrated PR strategy.
To give you a head start, here are five tips to ensure your communications stand out in a crowded media landscape.
What's Happening at Medianet
[Feature Highlight] Press Release Analytics
Did you know Medianet's platform provides detailed email engagement analytics on distributed press releases? After you've sent your release, you can start tracking results, including email open rates, click rates and engagement of individual contacts to help you analyse the performance of your PR campaigns.
How to bulk upload your own media contacts
Medianet subscribers are able to upload and distribute to a list of contacts that are privately owned by your organisation. Once uploaded, these records will appear in the Contacts Database as private records and will only be visible to others within your own organisation. Including your own data allows you to combine your private contacts and outlets with Medianet records.
领英推荐
Medianet continues to deliver
Our platform stats for April:
From our Editorial Team
[Editor's press release of the month] Discovery of Australia’s oldest pottery rewrites understanding of Aboriginal maritime history
From Russell, "With a story that practically writes itself, the ARC kept their messaging clear and direct, sticking to the facts to pique journalists' interest with a compelling heading followed by two detailed images and an opening paragraph that succinctly states the vital information: Who, What, Where, When and Why."
[PR Profile] Louise Pascale, Founder and Director of Pascale Media
Louise's career advice: "You can never predict what will make headlines. You can plan a campaign down to the finest degree but if something major or news breaking happens you will just have to go with the flow.
So many times my client’s amazing stories have been bumped for some political scandal or a world event. When I am in the planning phase I manage expectations. Then I go away and work on a Plan B, C and D."
What's Coming Up
[Upcoming Webinar] Insider tips to maximise your PR impact with the Contacts Database
You spend countless hours and resources planning your messaging and PR campaign. But how much thought do you put into the most critical aspect of your media outreach - your media contacts?
Like a blunt arrow, if the contacts you are targeting have left the building, your whole strategy can fall apart damaging the potential impact of your campaign.
Learn first-hand from our experienced in-house Research team about how they keep the contacts in our database up to date so your message doesn’t fall on deaf ears.
When: 16 May 2024 | 11:30am - 12:00pm AEST
Media Events in May