Medianet Insider April Edition
Medianet - Media Intelligence Made Smarter
Medianet | Australia’s fully integrated media intelligence solution for PR and Communications professionals.
Best Practice Tips and Resources
The challenges faced by regional media and how PR can best build relationships with them
It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent?
In this blog post, with expert commentary from Claire Stuchbery, Executive Director at LINA, we explore the challenges faced by regional and community media and look at how PR can best build relationships with these journalists.
2024 PR Guide to Effective Media Engagement
In this guide, we combine 5 years of learnings from surveys with Australian journalists to discover how and when they want to be pitched to, what to avoid, and what to look out for when engaging with the media.
What's Happening at Medianet
[Feature Highlight] Customised Introductions
Did you know you can make your press releases stand out with personalised email introductions to individual recipients?
Medianet’s Press Release Builder allows you to merge data fields such as first and last names, job titles, location, and outlet names from the Contacts Database to create personalised pitches that grab journalists’ attention and increase the likelihood of success.
How to add users to my organisation’s account
Work more efficiently by inviting your team to collaborate in real-time on your company’s Medianet account.
领英推荐
Medianet continues to deliver
Our platform stats for March:
From our Editorial Team
[Editor's press release of the month] UN Women Australia to mark International Women's Day today across Australia
From Russell, "UN Women Australia began their 2024 IWD campaign by sending their first press release over a month before the event on 2 February, giving newsrooms ample time to delegate resources and add the nationwide events to their planning calendars."
[PR Profile] Kira Reed, Head of Corporate & Internal Communications at Australian Red Cross
Kira's most valuable lesson: "Listen and take notice of what people are discussing in the community around you and beyond. It just may generate a unique thought for your next story pitch, be the creative inspiration for your next campaign or deliver a groundbreaking idea for how your organisation communicates internally."
What's Coming Up
Our Press Release Writing and Pitching Workshop is coming soon!
Limited spots available?
Learn how to craft the perfect media release, when and who to send it to, and how to ensure your press release gets the run it deserves.
Media Events in April