MediaCat Monthly, May 23 | Leaving a Legacy
MediaCat Magazine
An online publication exploring marketing and media change. We look at brands, media, technology, culture and people
In the film The Banshees of Inisherin its two central characters were fundamentally at odds. One wanted to leave a legacy at all costs, the other just wanted to live life in the moment. But how important is one's legacy?
You might consider this month to be a reflective one in terms of articles. Thinking about life and what you (may or may not) leave behind does that. On that note: we have articles on women's contributions to advertising, how history and stories collide, fighting for inclusivity, expectation management, using an artist's work after death, small joys, disposable celebrity, and more. We also have a stack of interviews: with illustrators, actors, and marketing leaders.
And finally, something lighter to finish: book recommendations, from sci-fi to poetry to learnings from Pixar.
Also, thanks to PriestmanGoode's Riccardo Petruzzi for the music: Leaving a Legacy playlist.
Mike Piggott, Editor
Legacy is a penis word
'Part of the stain of patriarchy is the elision of women’s contribution to advertising.' Faris Yakob writes read
Living with legacy
On Mumbai: Toru Jhaveri says legacy is a lens that reminds us of the ways in which people, histories and stories collide read
Don’t sweat it
'Being a creative is a weird job.' THINGY Creative Consultancy's Dave Dye on getting your head in the right place to work read
Cancel your pride campaign
'If you're going to raise our flag, you best be ready to fight for it', states Creative Inclusivity Director, Jenni Hill read
Rethinking legacy: vibrations through time
Chaos & Co's Chief Weird Officer, ??? Joel Stein , says knowing where we came from can help us feel part of something bigger read
Losing an election (without losing it)
Turkish elections: Derin Kocer on how a failure in expectation management can lead to losing (without actually losing) read
Tolstoy, dopamine and serotonin
Thoughts on discontent: socio-cultural observer Lakshmi Iyer looks to Anna Karenina and Ted Lasso read
Such inward, secret creatures
Our Editor-at-large, Natasha Randhawa , on how being human is to live a life of ongoing outreach read
Leaving a legacy: should we care?
Creativity and legacy: who’s in charge?
'There's something uneasy about the creation of new art in the name of an artist after death'. Truant London's Chris Jefford writes read
The legacy of a life unexamined
Brand legacy crafting is too often used to hide evil
'Storytelling works, and can be a tool for progressive brands', says Weirdo's Kate Knowles read
领英推荐
The sum of small joys
According to Wavemaker's Emily Rich it's time to espouse the Ikigai concept: the sum of small joys read
No time like the present: why we focus on today and forget about tomorrow
'Human aren't good at the idea of legacy', writes Richard Shotton read
The legacy of living in the moment
'Our twenties are a chance for personal development and uncovering our true selves', thinks The Digital Voice's Amber O’Neill read
The downfall of disposable celebrity
The PHA Group's Mike Chivers on using status to achieve something unexpected read
A ‘viewpoint’ on the future (from the past)
The importance of sociability is something we should never lose sight of, warns Ogilvy UK's Emelina Nyqvist read
Interviews
We spoke to a lot of people this month, so we thought we'd have a dedicated section.
How illustrator Celine Ka Wing Lau approaches her work
How Dove keeps going 'real', with Ogilvy's Daniel Fisher
Four Favourite Books
We end our newsletter with a new series, one where we ask our contributors for their all time or recent favourites, or titles on their reading lists.
Jesper Norgaard: Strategy Director at Grey London with books on Pixar, cartels and writing (from Stephen King)
Ben Kay: writer Ben selected titles from Paul Newman, Martin Amis and David Byrne
Giles Lury: author Giles picked Jane Austen, John Steinbeck and Frank Herbert
Sam Collenette: Drum's Senior Strategist Sam chose a South Korean author, a book on the attention economy and a poetry collection