MediaBrief Weekly Roundup – Goafest 2025 returns, IPL’s expanding ad game, must-watch OTT picks and this week’s Standout Campaigns.
Humanizing organizations – Arvind Iyer on brand perception and trust-building
Arvind Iyer , Head of Marketing at Piramal Capital & Housing Finance Limited , explores how organizations build trust through perception, culture, and communication. He highlights consumer insights, academic perspectives, and real-world experiences that shape how financial services brands are viewed and trusted.
OTT Binge – Sony LIV on OTTplay in March 2025: Don’t miss ‘The Waking Of A Nation’ and ‘Rekhachithram’?
This March, dive into gripping content on Sony LIV with OTTplay! Watch the mystery thriller Rekhachithram, historical drama The Waking of a Nation, and mythological saga Veer Hanuman. Plus, enjoy Shark Tank India S4, CID, Indian Idol, KBC 16, and Celebrity MasterChef!
Ranjana Mangla | Manish Aggarwal | Aman Srivastava | zaheen ekhlas | Sagar Kadam | Sahil Wasim | Sony Pictures Networks India
Campaigns We Like | The week’s standout campaigns by Godrej Security, Myntra FWD, OPPO, and more
From Myntra’s cricket commentary clash to Dhoni’s cinematic entry for EMotorad, brands are blending creativity with strategy. OPPO honors everyday heroes, Godrej promotes secure storage, and Shikhar Insurance marks 20 years with an emotional film. Here’s what’s making waves.
Myntra | Sunder Balasubramanian | Braindad | Vishal Dayama | Devarsh Thaker | EMotorad | Aditya Oza | Siddharth Kapur (Kaps) | Sumedh Battewar | OPPO India | Sushant Vashistha | Godrej Enterprises Group | Pushkar Gokhale | Sumeet Bhojani | Shikhar Insurance Co. Ltd. | Outreach Nepal | Ujaya Shakya | Afzal Khan
Shantanu Bhattacharyya of LS Digital:?CTV is revolutionizing IPL ads by combining TV’s visual appeal with Digital interactivity
In an exclusive, LS Digital Group ’s Shantanu Bhattacharyya shares how brands are using CTV to reach high-value IPL viewers. He highlights innovations like shoppable ads, AI-driven targeting, and real-time contextual strategies that enhance engagement, optimize ROI, and drive conversions.
More here: https://mediabrief.com/exclusive-shantanu-bhattacharyya-of-ls-digital-on-ipl-2025-on-ctv/
“Vicky Kaushal is the ideal face and ideal partner for Tata Motors,†says Vivek Srivatsa
Tata Motors appoints Vicky Kaushal as brand ambassador, aligning with its bold vision. Vivek Srivatsa , CCO of Tata Passenger Electric Mobility, unveiled the Take the Curve campaign, set to debut during IPL 2025, highlighting Kaushal’s synergy with the brand’s innovation and resilience.
Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025
Goafest 2025, co-hosted by AAAI and TAC, returns to Goa from May 21-23 with the theme ‘Ignite ____.’ Featuring the new Goafest Village, immersive experiences, and the ABBY Awards Powered by One Show, the festival promises groundbreaking discussions, innovation, and industry collaboration.
Prasanth Kumar | Rana Barua | Jaideep Gandhi | Mohit Joshi -- MoJo | Ajay Kakar | Aruna Daryanani | Sam Balsara | Vikram Sakhuja | Partha Sinha | Dheeraj Sinha | Anupriya Acharya
More here: https://mediabrief.com/goafest-2025-returns-to-goa-to-take-place-from-21st-to-23rd-may-2025/
coto appoints Shefali Anurag as co-founder
Emotional wellness platform coto names Shefali Anurag as co-founder alongside Tarun Katial . Previously VP of Marketing, she will drive global growth, user engagement, and innovation. With 12+ years in marketing, Shefali aims to make holistic well-being more accessible and impactful.
IPL – Bigger, better, with more avenues for advertisers: Vaishal Dalal of Excellent Publicity
IPL has redefined cricket, turning it into a marketing goldmine. From title sponsorships skyrocketing to ?500 Cr to digital innovations and global reach, Vaishal Dalal , Co-founder & Director of Excellent Publicity , explores how IPL became a business empire in this exclusive for MediaBrief.
More here: https://mediabrief.com/exclusive-vaishal-dalal-of-excellent-publicity-on-the-growth-of-ipl/
Hussain Patel of TripJack: Our goal is to triple our partnerships, integrations over the next two years
In an exclusive with Mediabrief.com , Hussain Patel shares how Tripjack is leveraging AI, automation, and API integrations to enhance travel bookings. With a growing agent network and innovative programs, TripJack is driving efficiency, customer satisfaction, and market expansion across India.