Media tip: Be relevant
Guy Clapperton MCIPR
The media trainer that helps you avoid being misquoted, misunderstood or misrepresented. My team will ensure you get value out of speaking to the press.
In today's headline picture I had just shown Edie some of the irrelevant stuff people send me with the expectation or hope that I'll "write" about it and my "readers" will read it.
That's because they don't know my current outlet is an audio podcast. Because they are working from an old list. Nothing says "I can't be bothered" like an old list.
If you're concerned your employees are sending out equally dud releases check the event I have coming up below.
Not expecting the question?
MWC is coming
Come to my pitching course
Coming soon - places limited. Drop me a note at [email protected] to find out more.
Get in touch
Do you need help with presentation skills or in handling media questioning? If you're in public relations are you concerned your clients will fall when they're in that interview you've painstakingly arranged? We can help - get in touch with my assistant [email protected] and she'll set us up an initial chat.