The media storm of Virushka: Why their secret-not-so-secret ceremony is the perfect zinger for Indian media!
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The media storm of Virushka: Why their secret-not-so-secret ceremony is the perfect zinger for Indian media!

After dealing with a lot of uncalled for public opinions on their relationship, an alleged break-up and an equally public demanded getting back together… such were the highlights of the Indian cricket captain Virat Kohli and notable actress Anushka Sharma’s relationship that recently transpired into the happiest final destination– a destination wedding in Tuscany!

We’ve seen many media hyped weddings beginning with the royal-themed ceremony of Abhishek and Aishwarya Rai Bachchan that was very much a public affair, with their baraat being broadcasted live just like the Duke of Cambridge’s! While Italians did not know the swarming interest in India about this very expensive wedding under the picturesque winter Tuscan sunlight; but soon after the official release of their wedding photos their intentional plan of media avoidance seems to have backfired. These days you switch to a news channel and within an hour you get to hear the latest buzz about Tinseltown’s chosen royalty for this wedding season – Virushka!

But did their plan actually backfire or did they forever plan to deliver the perfect zinger to the capricious and overly intrusive viciousness that is the paparazzi?! Perhaps they did, or they didn’t but it very well seems to have worked out in that direction. After all, what could be a better wedding story than having it dropped like a bomb to the public and sending out tremors for days even after your honeymoon is over? This seemingly unintentional media attention and publicity that made every hapless romantic go awww, will probably serve Anushka Sharma a strong leverage against other Bollywood beauties with producers signing her up to make the most of this momentum. As for Virat, Manyavar as well other brand endorsements will keep queuing up outside his door to bag this poster child of modern Indian grooms!

I believe this is the perfect move by any chosen royalty in India ever, which made their small getaway from fame, double their popularity for an extended period of time!

As for the wedding itself, I’m sure every Indian wedding planner, fashion designer and event planner is taking notes studying the beautifully setup venue, the most glamorous of wedding attires designed with perfect royal touches and the breath-taking jewelry!

While rom-com-esque Bollywood hijinks seem to be the textbook recipe for successful Indian weddings, Virushka set the best lesson for the Indian youth who look up to these role-models. These two love-bird public figures established the true essence of wedding days, which is a time for family and close friends to rejoice at this bond. A wedding for everyone is their personal happy ending, their own version of climactic rides into the setting sun at the horizon. Regardless of any amount of public fame, only the most intimate pairs of eyes can truly cherish the beauty of this personal miracle in their lives. However, Virushka maintained the perfect balance between having a classy and intimate wedding and also satiating the hungry eyes of the public and paparazzi, which did not need any staged pre-wedding video story to prove their chemistry, but simply the most honest clicks of the smiling married couple! 

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