Media Release: Hema Group officially launches

Stronger Together - The Formation of the Hema Group

Today, the Hema Group officially launches into the Australian market as the new brand identity for the companies previously operating under the Emprise Group.?

The Hema Group name is purposeful. “Hema” is our heritage, our parent company that has inspired exploration for more than 40 years. “Group” is how we work together to create forever memories for our clients, our customers and our team.?

“We have strived for a number of years to create an identity that speaks to what we are as a organisation. Up until this point we have been a collection of amazing brands, now we have united under an umbrella brand” Hema Group CEO, Rob Gallagher commented.

The recent amalgamation of leading companies Hema Maps, A247 International and Adventures Group Holdings to form the Hema Group has created an organisation with expanded reach and service offering in the touring, mapping, 4WD and RV markets.

Connected under a new mission to “Create forever memories”, the Hema Group team is set up to inspire, empower and educate consumers on how to get out and explore and experience regional and remote areas and, importantly, get back safely.?

Hema is known for making the best maps, Adventures for producing market leading content and A247 for sourcing the best products. Together we are better.?

Every year the Hema Group engages with millions of customers, maps over 100,000 kms of roads, sells into over 2,000 retail outlets and distributes over 1,000 products from its warehouse.

“The Hema Group is geared to service the touring market. Our investment has been focused on getting the right people into the team, partnering with the best companies and generating market leading content” Gallagher added.

“This creates a full service offering that can help us rapidly scale business opportunities for our clients.”

To coincide with the announcement on the new brand, Hema Group has inked its first major distribution deal for 2024 with Mercury PM under which Hema Group has exclusive rights to distribute the Saber Offroad brand in the Australian market.?

“The Saber deal is built off the simple principles of great products and great people focused on delivering the most value”, incoming Hema Group GM Sales & Marketing Rod Currie said.

“The partnership will see Hema Group support the Saber brand across media, marketing, sales and distribution to help grow the brand in the Australian market and deliver strong retail revenue for the market leading products.”

A new corporate identity has been developed for the Hema Group which celebrates the group’s heritage and connects our people, our partners, and our opportunity.?

Hema Group Website - https://hemagroup.com.au/

Media contact:

GM - Media, Dominic O’Brien - [email protected]