Media & PR Campaigns for Businesses. What to Consider as a Business Owner
Wycliffe Choreh
CEO at Jujaya Media | Creative Mind | Media, PR & Communication Expert | Consultant | Career & Leadership Coach | Elevating Brands Through Creative & Innovative Marketing | Events Planner | Moderator | Host |
If I was down to my last dollar, I'd spend it on Public Relations, this is a quote from Bill Gates, one of the most successful and richest man in the world. Why would someone with all this achievements and success say something like this? What is in PR that he sees you don't see as a business owner or a brand? This are some of the questions we should be asking ourselves as brand/business owners.
What is the definition of Public Relations (PR)? In your own understanding, what comes to your mind when you hear, read or see the word PR somewhere? Well, next time simple define it as, Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR involves managing communication between an organization and its stakeholders, such as customers, employees, investors, and the general public. The goal of PR is to create a positive image of the organization and maintain its reputation through various communication?channels.
Media relations and PR campaigns is one of the most important factors you need to put into considerations while doing your strategy for the growth of your business. Media and PR Campaign Strategies and Execution need a meticulous strategy, one that is distinctive and yet contextual. One thing I have learned with @Jujaya Media is the consideration of the fundamental elements necessary for a Media and PR campaign to be successful. As a full-service Media & PR company, Jujaya Media Media knows that all of these components are a part of the crucial communication matrix that Brands need to adopt, including messaging, target audience identification, partnerships, spokesperson image, communication technology, new media, frequency, thought leadership, and measurement.
This is what I think is cool, pointers I gathered:
You see, the one analogy I found out interesting while curating their communication materials was that they believe good stories complete people;
The way we feel- Stories are an emotional investment .
The way we Think - Stories pique and hold interest.
The way we act – Stories bring energy to the message
The way we react – Stories cause us to take action
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The value of effective story telling in all forms of communication is undisputable. We have all gone through emotional changes while watching potent films. When was the last time you sat glued to your seat while a narrator was speaking? These phenomena are a result of the story's ability to cast a spell on your brain and elicit a range of emotions. Jujaya Media Media this team is aware that a story's or pitch's ability to captivate an audience depends on its intriguing narrative. Storytelling is thus a crucial component of PR and communications and being a fervent advocate of online PR and digital PR solutions, they understand this too well.
We live in a technologically advanced world. This period of digitization follows an era of industrialization. The world is becoming increasingly automated. Today's buzzwords include AI, ML, IoT, and DL. Jujaya Media Media being one of Kenya's fastest growing PR & Media firms, this is all too common to them. Its effect on media and how people currently consume news have likewise evolved. Seismic changes in consumer touch points have prompted marketers to come up with fresh strategies for interacting with consumers.
In the modern era, a robust PR strategy must take into account the many options that are in vogue. Any communication program must start with an understanding of earned, shared, paid, and owned media. Jujaya Media Media provides their clients with excellent advice in each of these areas, but they focus predominantly on earned and shared (viral) media.
360-degree approach to PR measurement - Measurement of media and PR campaigns is arguably one of the most contentious issues surrounding communication results. The challenge of course in Media & PR is the dynamic nature of the business. The sort of brand ambassadors, journalists, influencers, the type of media, and the diversity of media in general all have an impact on this element, making it very challenging to monitor. All of these variables are arbitrary because they can change at any time.
However, the key to arriving at a suitable solution is in identifying what works for each respective business. Share of Voice (SOV) may not be effective for all categories of clients and similarly Advertising Value Equivalent (AVE) the most commonly used measurement tool will not work for other brands.
Jujaya Media Media adopts a range of measurement tools based on the business and communication goals of its clients so as to stay ahead of the curve and serve clients efficiently. To assist commercial establishments in effectively tracking progress, their capabilities include Online Monitoring, Share of Voice (SOV), Advertising Value Equivalent (AVE), Message Tonality, Message Sentiment, and Number of Hits by Type of Segregation by Type of Media, among others
Listen, I know it's too much to take in but let me tell you one thing. If you haven't figured out what PR can already do to your brand or business, you need to sit down and rewrite your startegy. This time include the Media and PR aspect in it. If you need some help, Check this guys out www.jujayamedia.co.ke or just email them [email protected] you can also just call them on +254 755 707 768 and get all the information you need.
Finally, don't forget that on the 3rd of May 2024 we will be having Brand's Summit 2024 at the the Weston Hotel, Nairobi. For more information log into www.events.jujayamedia.co.ke or drop an email to [email protected] you can all call +254 755 707 768 for enquiries.