Media Platform

Welcome to Xperi Insights, where we cover trends in the digital entertainment technology space – from consumer electronics, to automotive, content creation and beyond. This week, we will be discussing media platform solutions which enable consumers to experience powerful, immersive digital entertainment on their own terms. Click subscribe above to be notified for each new edition. CHOOSE EXTRAORDINARY.??

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How the Smart TV Industry Can Avoid Monopolization: by Ben Maughan?

While the smart TV industry is growing and thriving right now, it has certain characteristics that could steer it toward monopolization, if the industry isn’t mindful of certain dangers. That path is not predetermined, however, and the industry can deliver better outcomes for businesses and consumers alike. Let’s take a closer look...

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Holistic Personalization: Preventing Churn and Increasing Engagement in Streaming Services: by Jon Heim?

In the highly competitive landscape of streaming services, revenue generation (and preservation) is a top priority for providers. While acquiring new customers is essential, it is becoming increasingly difficult given consumers already use 12 services on average – eight paid, four advertising-based video on demand (AVOD) or free ad-supported TV (FAST).??

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As the acquisition of new customers becomes more difficult, companies must focus on retaining existing subscribers to stave off competitors and preserve revenue. That is why it is imperative to address the vital aspects of preventing churn and increasing engagement, highlighting the transformative impact of personalization through the customer lifecycle.

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The Future of Video is Coming to a Dealership Near You: by Chris Ambrozic?

?Xperi sits at the intersection of car makers, media-tech, user experience and content owners, and our solutions have been integrated into cars for more than 20 years. This year is different. The 2024 models will hit showrooms this summer and major auto manufacturers are bringing video to the dashboard. Video may be new for automotive, but one thing is clear: auto manufacturers are investing in video with bigger and better screens.

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