Media & More
How the fall of personalisation led to the rise of dynamic ads
With the phasing out of third party cookies meaning that advertisers can no longer be specific when personalising ads, Oliver Williams ?looks at the rise of dynamic ads and how they can be the solution to targeting ads in a post cookie world.
Behavioural biases to boost your product launch
In a piece for Marketing Week, our?Head of Strategy Will-Hanmer-Lloyd, together with?Richard Shotton?discuss two behavioural biases that can be used to boost product launches.
Reactions to IPA Bellwether Report as?UK advertiser budgets grow, but Forecasts Fall
Our head of commercial and operations, Liz Duff?gives her thoughts, alongside other industry experts, following the latest IPA Bellwether report for VideoWeek.?
How we look to reduce our environmental impact
In recognition of Earth Day, we?take?a look back to celebrate all the green initiatives we have achieved so far, as well as looking ahead and outlining our future commitments and goals to ensure we are continuing to take steps to reduce our carbon footprint.