Media & More
How businesses can harness AI?to boost productivity
AI is one of the most pressing challenges the workplace is facing right now, with some big misconceptions surrounding how it fits into employees' day-to-day roles. But AI is not something to be feared - Dr Alexandra Dobra-Kiel delves into how businesses can harness AI to boost productivity by fostering psychological safety in their work culture.
Does it really matter if an ad is 'fake'?
With the?rise of surrealism?to help brands stand out in the social feed,? Creative Salon Worldwide ?asks where this leaves traditional media owners and?whether it matters if an ad is fake.? Celine Saturnino ?gives her thoughts alongside fellow industry experts, highlighting that "a brand's approach to marketing is rarely either/or but rather?a range of complimentary strategies?that support the overall business goal."
Findings from the latest AA/WARC report
The findings from the latest? Advertising Association / WARC expenditure report?offered a glimmer of light for advertisers, showing?growth predictions for 2023 were up in the latest quarterly review.? Celine Saturnino ?was asked to share her thoughts alongside other industry experts in? Campaign UK .
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Our B Corp Impact Report
As the?first independent media agency to achieve B Lab UK certification,?we have always prided ourselves on delivering to the highest standards across all the areas we operate in. With this, we are pleased to share our?B Corp Impact Report?which highlights?our progress in fulfilling this ambition?over the past year, as well as detailing?what is next on our agenda.
A charity day well spent!
Last week some of our TMers spent their?charity day?with?The Conservation Volunteers?clearing up an area in Stave Hill to help?kickstart a project to improve the surrounding area of one of their ponds.?From what we’ve heard, it was a proper workout! A huge well done to the team.