Media Monday

TikTok Expands Advertising Reach with Pulse Premiere and Targeting Innovations

By Taylor Shelly , Media Planner

As we continue to grow our footprint with social platform giant, TikTok, we continue to keep on the pulse of their offerings.

Speaking of Pulse, TikTok Pulse is expanding with Pulse Premiere , a new ad offering that allows brands to place their ads directly next to premium publisher content on TikTok's For You feed. TikTok Pulse Premiere gives brands the opportunity to buy from publisher partners in the lifestyle & education, sports, and entertainment categories for specific tentpole events as well as evergreen, ongoing content. For the Pulse Premiere launch, TikTok is partnering with Buzzfeed, Conde Nast, DotDash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE.

On the targeting side, TikTok is offering zip code targeting for beta testing in the US. Zip code targeting provides advertisers the ability to specify a set of locations where they want their ads to show and advertisers can tailor their ads and manage their budgets more effectively when looking to reach people in specific zip codes.

Additionally, Carousel format has been added to asset options, allowing advertisers to upload multiple image creatives in the sequence for Traffic, App Promotions, and Website Conversions objective campaigns. In this format, users can swipe between different images to view more details and control the viewing pace by themselves.

Ventura Growth and Situation Group Partner to Enhance Programmatic Strategies

By Diego Diaz , Media Buying Specialist, Programmatic

We were incredibly lucky to welcome Ventura Growth , the brilliant team that provides us with training, insights, and guidance on all aspects of The Trade Desk, to our offices last week for a deep dive into our programmatic strategies. With a history of partnering with marketers and agencies, Ventura was founded by programmatic industry experts and thought-leaders to help leverage Trade Desk's capabilities to achieve our digital media initiatives.

As The Trade Desk started taking off, President and Co-Founder Martin Skotnicki was approached with a unique opportunity to assist small and mid-sized businesses with guidance, onboarding support, and thought leadership. Inspired by TTD’s forward-thinking, industry leadership, the Ventura team set out to make programmatic marketing accessible to a range of brands with different levels of experiences and resources.?

Equipped with optimizations and best practice recommendations to hone our strategies, the Ventura team helped enhance campaigns from a variety of verticals. We analyzed campaign metrics to make data-informed decisions to continue improving programmatic performance.?

This partnership continues to expand our programmatic offerings via one of the world’s leading ad tech platforms.?