Media Mentions by Letterhead
Letterhead
Who knew something as simple as a newsletter was the best way to grow your business… We did ??
TOP NEWS
A Rollercoaster of Emails: Cancelling Calm Membership and Lessons Learned?- Dive into the unexpected aftermath of a canceled Calm subscription. A tidal wave of emails follows as the popular stress-management app attempts to win back a former user through various strategies, including discounts, free content, and web flows. This tale shines a light on Calm's CRM strategy and offers valuable insights on user retention and monetization efforts. Are their attempts effective or simply overwhelming??
Capturing Gen Z. The News Movement's social-first strategy proves successful three years in?- Meet The News Movement (TNM), a news platform designed for Gen Z and thriving in its third year of operation. Co-founded by former legacy media executives, TNM has skillfully addressed the challenge of engaging Gen Z in news consumption. Their approach? Delivering accessible, quality content right where their audience is—on social media. Additionally, TNM ensures active engagement with its audience in the comments section, fostering productive discussions. This innovative strategy navigates the tricky terrain of social media algorithms and sets a benchmark for maintaining high journalistic standards in the digital age.
GoDigital wants to buy Vice?- Vice Media, currently battling bankruptcy, and might soon see a lifeline as GoDigital prepares a $300M-$350M buyout bid. The Latino digital media giant aims to inject new life into Vice's distinct brands and steer them to profitability within a year. This takeover could mark a promising new chapter in Vice Media's story.?
Addressing News Avoidance: How Publishers Counter with Non-News Verticals?- News avoidance, an emerging trend among younger audiences, poses a challenge to traditional media outlets. Selective news avoidance, characterized by turning off notifications or devices to avoid the news, has decreased slightly from 38% to 36% in 2023. However, the interest in news among audiences continues to wane. So, how do publishers adapt? They're introducing non-news verticals to engage their audience in new ways. But is this enough to recapture the audience's attention? Let's delve into the publishers' innovative strategies.
Marketer Trade Group Report Shows Ad Spending ‘Rife With Waste’?- A recent Association of National Advertisers (ANA) report exposes a significant issue: 23% of the $88 billion spent annually on programmatic advertising might be wasted due to poor ad placements. The study highlights the need for marketers to shift their focus from mere ad cost to ad quality, promoting transparency and effectiveness in ad spending. In the words of Daniel Weisman from Noble People, the industry needs to break the "race to efficiency over attention, impact, and high-quality context."
The One-Person Newsletter Business Model Is the Fastest Way to Make 6-Figures in 12 Months.?One-person newsletters have emerged as a viable business model, driven by the distaste for manipulative social media algorithms. This model leverages recommendation features, reader rewards, and paid tiers or ads to grow and monetize. An important lesson: "Free is more sharable than a paid newsletter or one full of annoying ads. But everyone’s got to eat, right? So when you’re ready, add a paid tier to your free tier." With persistence and the right strategies, making a six-figure income in a year or two is achievable.
How Ziff Davis And Black Enterprise Bring In Revenue With Commerce Content?- Facing consistent revenue declines, media companies are exploring commerce media strategies and building direct retailer and brand relationships while creating commerce-related content. With properties like PCMag and Mashable, Ziff Davis and Black Enterprise, a Black-owned publisher, have effectively capitalized on this strategy. Ziff Davis relies on affiliate links and high-value branded content that tells a story, with strict lines between advertisers and editorial integrity. Black Enterprise leverages sponsored articles and newsletters featuring commerce-branded content. Despite diversifying revenue streams, the ad-based model remains central to their businesses.
THE LATEST AT LETTERHEAD
Introducing our groundbreaking guide, "The Essential Action Plan for Successful Newsletter Operations"?Unlock the secrets to mastering newsletter strategies with our comprehensive insights. Here are a few key points you can expect to discover:
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Grow your newsletter operations, not your time investment. Can you imagine a world where your newsletters work for you, almost like they've got a mind of their own?
And let's not forget about ad placements. We've seen the spreadsheets, and they're not pretty. It's time for an upgrade. ??
TOOLS AND READS THAT CAUGHT OUR ATTENTION
Discover valuable tools and tutorials for newsletter, media, marketing, and growth:
PICKS FROM THE TEAM
Today's spotlight is on our very own Brigitte Cardenas, a key member of our marketing team and a passionate data enthusiast.
领英推荐
?When Brigitte is delving into drafting content, her secret to captivating headlines Is "Headline Studio," a tool crafted to ignite your content with compelling titles.?
Say hello to increased traffic and standout content with Brigitte's recommendation!
CLASSIFIEDS
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