On the media map
Cause UK Public Relations
Top public relations firm for businesses and good causes. B Corp certified.
Cause UK is an award-winning full-service agency that offers high-impact campaigns, using digital, film and traditional PR.
Our clients regularly feature in all the major regional and national news platforms.
The combination of trusted news, complemented by film and digital expertise, can help increase awareness, footfall, ticket sales and ultimately, boost your bottom line.
About us
Based in Harrogate, we have supported numerous tourism/destination bodies, including Destination Harrogate (securing press trips for the Sunday Times, Hello! and Time Out), the Pendle Hill Landscape Partnership, Nidderdale National Landscape, and multiple attractions, such as Stockeld Park, the Himalayan Gardens and Sculpture Park, and How Stean Gorge.
Cause UK has won numerous awards, including Prolific North’s PR Agency of the Year 2021 (& finalists in 2023), and recently were awarded B Corps certification.
Cause UK is run by two sisters, Clair and Ann, with over a decades’ experience delivering high-impact marketing and PR campaigns designed to inspire, raise awareness, and engage stakeholders.
Hugely creative, we are an Arts Council infrastructure support agency, and are advisor to the Yorkshire Symphony Orchestra and Paradox Orchestra; we have produced our own festivals talks, plays and films, including a major film for Sky Arts, broadcast in December 2023.
Visitor Attractions
Our clients have featured on BBC, ITV, Ch5 and Ch4 news, BBC The One Show and Countryfile. Our creative photo and media stories has put them in the Telegraph, Times, Guardian, Sunday Times, Mail on Sunday, National Geographic, Harper’s Bazaar, Financial Times...you name it, we’ve probably placed a story in it!
We attract 5-star reviews. What our clients say:
Green Tourism: Blooming Marvellous
We put the Himalayan Gardens and Sculpture Park near Ripon on ITV Tyne Tees, ITV Calendar and BBC Countryfile.
The gardens were featured in the Sunday Express gardening pages and the Sunday Telegraph, as well as part of a four-page feature in Period Living magazine. The Guardian included the gardens in their travel feature on the Yorkshire Dales. Extensive local and regional features included spreads in Yorkshire Living and Yorkshire Life.
Newspaper and photo-led stories hit the Yorkshire Post, Northern Echo, Ripon Gazette, and the Harrogate Advertiser. Cause UK also commissioned a film with the Yorkshire Post to showcase the gardens. Online stories ran on thebusinessdesk.com, On Magazine, Kitchen Garden blog and the Yorkshire Times. Cause UK invited a celebrity patron, Joanna Lumley, who described the gardens as “a slice of heaven” to boost further coverage. We secured prime time TV with BBC Countryfile, pitching and co-ordinating filming in the gardens for its autumn special, leading to being shortlisted for BBC Countryfile Magazine’s ‘Garden of the Year’ Award.
The gardens reported a huge 75% increase in visitor numbers.
Gorge-ous Views
Launching a new glass floor at How Stean Gorge visitor attraction, coverage included BBC Look North, MSN, Yahoo, the Press Association, and BBC Radio York.
Photography reached the pages of The Guardian, Telegraph, National Geographic, The Sun, the Yorkshire Post and BBC Online.
The client said: “The winter months can be very difficult for an outdoor attraction. The media work by Cause UK created a real buzz. We gained national and regional coverage in both digital and printed press, which resulted in a 50% rise in visitor numbers over the winter, and an impact from which we will no doubt be reaping the rewards for months to come.”
Our most recent campaign for How Stean Gorge included profiling its health and wellbeing offer, and announcing new caves. This work resulted in organising a press trip for the Guardian, who ran a positive feature on the destination: The kids go into the cave like superheroes: a family adventure in North Yorkshire | Yorkshire holidays | The Guardian
Cultural Tourism: Dickensian Legacy
We told the story of Charles Dickens’ links to Malton, reclaiming this important literary legacy for tourism.
Clair at Cause UK also hosted a Dickens’ festival with Miriam Margolyes in the market town for a number of years, and secured TV including BBC Songs of Praise, ITN news, and a BBC prime-time special, Christmas in the Country, with Ellie Harrison.
Miriam Margolyes said:
“The combination of intelligence, ferocious work ethic, massive creativity and utter loyalty make Cause UK my top choice. Thank you for all you do.”
Literary Love
Each year, we raise awareness of Ilkley Literature Festival in a three-month media campaign.
We write features for the Yorkshire Post, Telegraph & Argus, Yorkshire Living, etc. and place features in wider media, such as the Daily Express, as well as securing profile in The Times and consumer magazines, such as Country Living magazine.
领英推荐
Broadcast includes Gyles Brandreth for ITV Calendar on his love of poetry, tying in Ilkley’s remarkable legacy with poet laureates, including Simon Armitage.
For the festival in October 2023, we achieved 140 pieces of online coverage (excluding print and broadcast) with1.71m estimated views, across three months. Highlights include a feature in the I newspaper, placing authors onTimes Radio, and numerous magazine features, with extensive support from the Yorkshire Post and BBC Radio Leeds.
Erica Morris, Festival director, said:
“Thank you so much for doing phenomenal job on the PR once again. The regional press – broadcast and print – definitely helped to keep ticket sales strong across the whole of the sales period.
It’s probably been the most consistently strong ticket sales we’ve experienced since I’ve been here. You are creative, tenacious, and brilliant and it’s a joy to work with you.”
Theakston Old Peculier Crime Writing Festival
Cause UK was the PR agency for the festival from 2013 to 2019. We helped position Harrogate as the hottest crime writing festival in the UK; placing features in the pages of national and international press, including iconic magazines such as Harper’s Bazaar.
We achieved coverage worth ￡3m at the festival, securing broadcast on Sky News and ITV Calendar, with meaningful features in The Spectator, The Times, The Guardian, Telegraph, The Express, and secured a media partnership with the Mail on Sunday.
The Independent hailed Harrogate as wearing the crown for the UK’s bookiest town; the Financial Times picked the festival as one of the best book events, as did Country and Town House magazine.
Coverage included how to write a bestselling crime novel in Marie Claire magazine, an exclusive interview with John Grisham in the Mail on Sunday, a
Great Drives travelogue in the Saturday Telegraph with Lee Child.
Blowing the Trumpet for Yorkshire
We handled the storytelling behind the Yorkshire Symphony
Orchestra’s reformation, staging a media launch at Harewood House.
We produced a beautiful film showing off Harewood House as an incredible visitor attraction. Part of our work included securing high-profile patron, Alan Bennett, with quotes of support.
Our story featured in over 138 pieces of press, not including radio and broadcast, with interviews on BBC Radio 4 Broadcasting House. Highlights included a full-page feature in the Guardian, with print coverage in the Times, Daily Mail, Telegraph, the Independent and others.
Coveragebook put the readership at a staggering 1.72 billion, with 3.35 million estimated coverage views.
The Wesley Centre, Malton
Cause UK supported the Project Lead behind the restoration of this iconic church since the very beginning of the project in 2018.
Work including organising and evaluating public surveys for various funding bids.
We launched a ‘hearts and minds’ campaign securing the support of a high-profile patron, Selina Scott.
Media work included profiling the unique history of the church, and engaging with target outlets in the Methodist community to garner support.
We event managed a series of concerts/talks to trial the idea of it as a new events space with acts including Julian Lloyd Webber, Lesley Garrett, and Miriam Margolyes.
The project has been hugely successful.
Our marketing services
We script and make films, TV adverts, leaflets, brochures, social media assets, annual reports and accounts and regularly provide copywriting for case studies, social impact reports, websites, and funding bids.
Our evaluation
We use Coveragebook to evaluate the impact of our work, which gives clients a dashboard of metrics.
Client testimonials, visitor footfall and economic impact figures also provide useful methods for evaluating impact. We also use the latest PR software, Cision, which provides extensive media monitoring and reports.
We have consistent five-star Google reviews. Find more client testimonials on our website.
Contact Us
Connect with the Director's of Cause UK Public Relations Ann Challenor Chadwick or Clair Challenor-Chadwick or email info@causeuk for a free consultation.