Media Magnified Quarterly Newsletter
Harmelin Media
Harmelin Media specializes in strategic media solutions while helping clients navigate an ever-changing media landscape.
2024 Media Trends Webinar
By: Harmelin Media
Dive into the future of advertising with us! Within this webinar, our team breaks down the complexities of advertising in 2024.
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Discover how consumer choices and media consumption evolve amidst economic fluctuations, data privacy regulations, and emerging technologies. Our expert team will dissect the pivotal factors shaping advertising, from the integration of AI to navigating privacy concerns and harnessing the power of influencer marketing.?Watch Presentation Here
Embracing Artificial Intelligence in Marketing in 2024
By: Nikki Badalamenti
As we are nearly two months into 2024, it’s difficult to ignore the pivotal role that Artificial Intelligence (AI) continues to play in our lives, especially in the world of marketing. Building upon the foundations of our?October 2023 webinar?exploring Generative AI, we’re excited to chart the trajectory of AI adoption and its implications in the media landscape, as laid out in Harmelin’s?2024 Media Trends?presentation.?Read More Here
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Last year, in our?2023 Media Trends, we delved into the concept of Generative AI and its potential applications, particularly emphasizing the emergence and impact of?ChatGPT. Since then, we’ve witnessed significant growth and integration of AI into daily workflows. This year, our focus shifts towards understanding how marketers are leveraging AI in their day-to-day operations and how we can incorporate it throughout our own workflows.?
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2024 Consumer Trends Webinar
By: Bernie Shimkus, Gwen Lovekin, and Sarah Gray
Within this webinar, Bernie Shimkus, Gwen Lovekin, and Sarah Gray introduce and share consumer trend predictions for 2024 that can help to guide your marketing strategy in alignment with evolving target market needs.
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Explore top cultural shifts, media cost forecasts, consumer behavioral trends, economic impacts, and more. Watch Presentation Here
2024 Ad Trends: From Privacy Laws to Modeled Measurement - What Advertisers Need to Know
By: Janine Cross
The world of digital advertising is undergoing significant changes, and as we dive into 2024, the spotlight is on privacy concerns and the impending loss of cookies. In this blog post, we’ll explore three key trends that are shaping the advertising landscape this year, echoing insights from Harmelin’s?2024 Media Trends?presentation. Read More Here
International Women's Day: Inspiring Inclusion
By: Sarah Gray
One of the most inspiring aspects of International Women’s Day is its celebration of diversity. Women from all walks of life, representing various cultures, backgrounds, and experiences, come together to amplify their voices and stories. It gives us the opportunity to honor trailblazers, activists, scientists, artists, entrepreneurs, and leaders who have defied expectations and broken barriers.?