Media Interview Checklist: How to Avoid Rookie Mistakes and Shine Like a Pro

Alright, listen up! You’ve got a big media interview lined up—podcast, TV, whatever—and you’re about to share your brilliance with the world. That’s fantastic! But before you dive in, let’s have a little chat about how NOT to show up like a novice. Yes, I’m talking to you, the one who thinks showing up with your "branded T-shirt" and no game plan is just fine. Spoiler alert: it’s not.

Here’s the deal: You’ve only got one shot to make a killer first impression, and there’s no such thing as “winging it” in the media game.

Let’s break down the essentials, shall we?

1. Timing Is Everything

Ever heard of “fashionably late?” Well, it doesn’t apply here! Showing up late to an interview—whether it’s in-person or virtual—is a surefire way to scream “amateur hour.” Get your timing right. Set two alarms if you must, but be early, not just on time. If you’re not at least five minutes early, you’re already late in my book.

2. Light It Up—Literally

If you’re doing a virtual interview, lighting is key. No one wants to interview a silhouette! Invest in some decent lighting, or at least position yourself facing a window. And, for goodness' sake, avoid those overhead lights that give you that oh-so-flattering “I just crawled out of bed” look. You’re a star—so light yourself like one!

3. Prep Like a Pro

Don’t roll up to an interview with nothing to offer. Send the host everything they need ahead of time. That means a short bio, a professional headshot (not that blurry one from your cousin’s wedding), and a list of potential questions. Oh, and B-roll—have you heard of it? That’s the extra footage or images that can be used during the interview. It’s your responsibility to provide it, not the host’s. Get your act together and have that ready!

4. Soundbites Are Your Best Friend

Media isn’t about delivering a dissertation; it’s about soundbites! Practice talking in short, punchy sentences that get your point across quickly and clearly. No one’s got time for a rambling monologue. Think of your words like gold nuggets—valuable and concise. We do media training in case you're wondering.

5. Get Your Back End Ready

I can’t stress this enough: have your website, social media, and all your online profiles ready to roll. If someone hears you on a podcast or sees you on TV, they’re going to Google you. What will they find? A half-baked website from 2012? Fix it! Make sure all your platforms are up-to-date and polished. You want them to say, “Wow, this person is the real deal!” not, “Is this website under construction?”

6. Your Image Is Everything

Let’s talk wardrobe. You don’t need to wear a tux, but please, no pajama bottoms or ratty T-shirts. Dress like you mean business, even if it’s a virtual interview. This isn’t the time to “express your individuality” with loud patterns or distracting jewelry. Keep it clean, keep it classy. And yes, I know you love that chunky necklace, but if it’s going to jingle every time you move, save it for another occasion.

7. Be Ready for Anything

Media interviews can be unpredictable. Maybe the host asks a question you weren’t expecting, or the technology goes haywire. Roll with it! Stay calm, keep smiling, and most importantly, stay on message. If you’ve prepped well, you’ll handle it like a pro.

8. The Checklist

Here’s your go-to checklist to ensure you’re not showing up like a rookie:

• Arrive early: Both in-person and virtually.
• Lighting: Make sure you’re well-lit and camera-ready.
• Prep materials: Bio, headshot, questions, and B-roll.
• Practice soundbites: Keep it short and sweet.
• Back-end ready: Update your website and social media.
• Wardrobe: Professional, non-distracting, and appropriate.
• Flexibility: Be ready for anything—expect the unexpected.

Now, go out there and shine like the seasoned pro you are! And remember, showing up like an amateur in a media interview is the fastest way to lose credibility. Nail these basics, and you’ll not only impress your audience—you’ll have them coming back for more.

See how my client nailed it on TV (even after running into traffic jam because a minor accident on the freeway - she still nailed it): Yolanda M. Smith.

#speaksellshine #readysetgospeak and join us to get PR training, resources and practice!