Media Industry Experts Discuss How to Reinvent to Thrive

An innovative format. Interactive workshops. Highly engaging conversations. And most importantly, India’s top media thought capital under one roof. The second edition of Accenture Media Futurecast (catch highlights from the inaugural edition here) was an electrifying affair!

Over 50 CxOs from the media and entertainment industry, as well as advertisers and ecosystem partners, congregated at this marquee conference by Accenture — and joined forces to ignite powerful conversations and chart pathways to ‘reinvent to thrive’ in the media and entertainment industry. The theme of the event was based on the latest global thought leadership by Accenture on how media companies must move beyond their current competencies and take the radical reinvention route to compete and thrive in the industry.

The prime highlight of Media Futurecast this year was The Bootcamp to Thrive—a series of three workshop-style interactive roundtables, based on Accenture’s proprietary ‘What if…’ framework that saw top movers and shakers from the media ecosystem deliberate on pivotal topics such as moats to combat big tech, content as the driver of positively addictive experiences and building for media capital. The flagship conference also featured a power-packed keynote panel that shed light on the path forward for the industry to grow and thrive. Watch Highlights

NEWS & VIEWS

• Content, Commerce, Consumer: Top Factors for Industry Growth

With the audience moving away from traditional media options and big tech companies taking over from legacy businesses, what should media companies do to compete and thrive? We asked clients about their views – and most of them agreed on incorporating strategies in content, commerce and the consumer space to reinvent the media and entertainment value chain. The evolving world of the media industry presents a terrific opportunity for businesses to make radical moves to step outside their comfort zone to grow and sustain. Listen In

• How can Radical Strategies Power the Media Industry

It was a fitting finale for Accenture Media Futurecast 2024 with an energizing and enriching?keynote panel that unlocked top insights on how to tackle key industry challenges and reinvent, grow and thrive in the sector. The fireside chat, led by Vanita Kohli-Khandekar, featured the likes of Sanjiv Mehta,?Rama Bijapurkar, Jyoti Deshpande and Saurabh Kumar Sahu, MD & Lead – India Business, Accenture. Their deep industry expertise and visionary perspectives provided valuable insights into media trends, innovation and opportunities for growth. Discuss

• The ‘Minutes, Money and Moments’ approach to Profit and Performance in Media

What strategies should media companies adopt for resiliency in the industry? According to Neeraj Sharma, MD & Lead — Media, APAC, Accenture, they need to reinvent themselves in the areas of the core content type they wish to lead with: video, audio, text and experiences—rather than taking the traditional route of defining themselves by the medium/channel, like digital, television, print, etc. In a recent media interview, Neeraj highlights the ‘Minutes, Money and Moments’ approach to gaining clearer insights into media performance and revenue opportunities. He also shares insights about generative AI becoming mainstream in the media industry. Read More | Discuss

Accenture is ready to help as you begin to re-imagine your business. If you’d like to know more about how we can partner with you in your Reinvention journey, please feel free to contact us.

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