Media Events with boxChilli
boxChilli Digital Marketing
Dynamic Digital Agency specialising in 360 marketing to grow your business from SEO, to Web Design to PR & Social Media.
In a crowded marketplace, it can be difficult to get your brand to stand out. Media events, otherwise known as press events, can be a great way to promote a new product, business, or activity. This could be anything from a meet and greet for an influencer associated with your business, to a new gym launch or restaurant opening.?
Essentially, a press event is a chance to attract new customers, build a buzz, create photo opportunities and get your brand out there. Liaising with the media and journalists is a key element of media event planning. The press who attends adds an extra layer of coverage and can cover your story in the paper and both online.?
Examples of media events
Media events can come in a huge range of shapes and sizes, ranging from huge national events to local launches which rally the community together. Whether you want to advertise a new service, a new product or simply remind people who you are, a media event puts your brand in the spotlight for all those relevant people to see.?
boxChilli can support you with:?
Tips on running a media event
?The PR team at boxChilli are experienced when it comes to planning and running events. These larger-scale occasions can feel daunting, but with the help of our experts are hugely advantageous for your brand.??
Set goals
Running a successful media event is all about having clear intentions about what you want to achieve. Your goals should be specific and measurable, you don't want to waste time and money if this won't benefit your business. Whether it's customer sign-ups, Instagram followers or brand awareness, before you start planning, you need to set achievable goals.?
Plan, plan, plan
A media event doesn't have to be Glastonbury, and you certainly don't need to spend millions to achieve what you want. A restaurant or gym launch can simply be hosted in your venue, whilst a business rebrand works well to be held in the office with the team. You can choose all the additional extras within your budget. The most essential part is getting the word out.?
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Utilise social media?
Social media is the ideal place to create buzz about your event. Start teasing little details about the event before it arrives to build discussion and excitement online. Get your audience hooked and ready for the punchline.
An online countdown always creates excitement and means you are getting in front of your audience every day. Video content is one of the most popular and relevant methods of 2022 so utilise this with event planning and venue preparation footage.?
Press Release?
Once the finer details of your events have been tuned, you need to create a press release for your event, which can be sent out to the relevant outlets. Really make sure you're telling an engaging story with your press release. Talk about the origins of your brand and any struggles you faced along the way, as well as successes that make you stand out. Detail events of the press release in a way that's both exciting and engaging, you need to convince the editor that your story is worth covering!
Media events roundup?
If your brand or business has something exciting coming up, it's certainly a time to celebrate! A media or press launch can have a hugely positive effect on your cause and is certainly something yourself and your team can add to the business history books!?
boxChilli Media events and planning
If you've got an upcoming event and need support, the boxChilli PR team have got you covered. We are experienced in strategising, organising and excelling with media events that exceed your business goals.?
We can provide you with one-off event support, or a continuous PR package that engages relevant media outlets and finds unique ways to boost your brand with both online and traditional marketing methods.
If you are planning an event or want to see how this type of marketing can support your company goals, give our team a call today.??
But don't just take our word for it!?
"Alexandra has been a superb PR professional to collaborate with both for press trips and review opportunities. She has excellent organisational and communication skills and a breathe of fresh air in the PR world. She seamlessly organised a press trip to the Champagne region for me and ensured that we got the most out of our trip to be able to document it for our websites in various angles. Highly recommend her for her knowledge, skills and professionalism." A client on PR & Marketing Director, Alexandra