Media Buyer's Guide to Branded Content

Branded content is a marketing technique that will get your brand featured on another website linked to your brand.?

Branded content focuses on the brand's values, not its products or services.?

Branded content creates buzz and conversations around the brand, generates added value for the users, and can be presented through multiple content template formats and channels.?

The content may be co-created by an outside editorial team and uses storytelling and informative content related to specific search-related topics to help readers find answers to their questions.

When done correctly, branded content can be an excellent way to connect with potential customers on an emotional level. What's more, branded content can also help to build customer loyalty and create advocates for the brand. As such, it is an important strategy for any business looking to connect with its target audience.

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What's The Difference Between Branded Content And Content Marketing?

Content marketing is the overall strategy of planning, creating, and delivering content through platforms to reach a specific audience.?

Branded content is a type of content and is an important aspect of any effective content marketing strategy, supplying you with a broader audience and helping improve your website authority, especially when using our evergreen approach, your branded content can continuously bring visitors to your site, giving you more exposure for your money.

Why Is Branded Content Useful?

Branded content can be pretty useful for businesses. Just as you use space on different platforms, you can promote your brand through content on different websites with audiences and traffic that can relate to your Geo and demographic.?

And as we've said before, when branded content uses keywords related to a niche or industry, your brand's content ranks higher on search engines and reaches a broader audience.?

Major Perks of Branded Content also include:?

• Promotes your brand to a broader audience
• Allows you to reach new markets you haven't tapped into yet
• Presents your brand as an authority user should turn to
• Increased traffic and sales from new markets?

Have we sold you on it yet? Great! Now let's create a branded content strategy of your own.?

Where to Begin With Branded Content Strategy

To use branded content and reap its benefits, you need to have a branded content strategy. As you know, not every marketing strategy is the same. Likewise, every branded content strategy should be created with a specific focus. There are a few aspects of your strategy to pay attention to.?

Understand User Intend Profiles?

The most successful brands in the world have something in common: understanding who their audiences are inside and out.?

A buyer persona is a way to learn more about your target audience. An ideal customer profile explains why and how they search for information online. LeadAdvisors creates an ideal customer profile by combining information about your target audience, their search patterns, their environment, and your brand's product or service category.?

This information creates a content strategy that effectively reaches your target audience.?

• What is the average age of my audience members?
• Where are my audience members located geographically?
• What do I know about my audience’s average education level?
• What is the average socioeconomic status of my audience members?

1. Serve the needs and interests of your audience?

The Internet is now the primary source of information. When your audience wants to know about something, they google it.

Now, if your audience finds your content while searching online for questions or answers. you become their go-to place for audiences within that specific niche industry.?

1. Finding Choosing your topic clusters?

Topic clusters are groups of articles that are related to each other. They cover a whole subject area, and they go in-depth. Having topic clusters will help you produce content more efficiently. You will be able to cover every subject that your brand knows about.?

While you're planning your branded content, you would want to cover topics that are highly popular among search engines, and users are actively searching for those keywords or phrases online.

Create the Content

As you approach the content creation process, remember that your pillar content articles should be so helpful and engaging that audience members feel compelled to bookmark your page and share them with their friends, family, and colleagues.?

Here are a few key elements of writing your branded content, choose a great headline, and make it catching, intriguing and informative but not clickbait! Start with a good intro and a hook by giving more good news that grabs attention at the start of your branded content and makes the reader want to keep reading.?

Add some interesting facts that the reader may not have heard before.?

For example, an anecdote, a cliffhanger, or the end of a story.?Or maybe a direct question that the reader resonates with.?Or finally, a current events reference.?

Also, your content should utilize SEO best practices so search engine results recognize the content.??Evergreen content discusses information and answers questions that your audience is searching for online, ensuring that the content draws readers in and stays evergreen.

Choose The Form Of Your Branded Content

Like other content, branded content can come in different forms. There are all types of branded content, from blog posts and ebooks to case studies and podcasts.?

Not every form of advertising will work for your brand, but not every form of content will benefit your brand. That's why it's important to understand your needs, where your audience is, and how best to reach them.?

Choose the right website to publish your content?

Publishing your content on different websites gives you access to that website's audience and boosts your brand awareness but be sure to check the site's credibility and domain authority (DR/DA), check the website traffic sources, demographic, and geographics to ensure it matches your ideal customer profile and audiences you're trying to target which was explained through step #1 of this guide.??

For example, a bait shop might place content in an online fishing magazine. It makes no sense to blog about the new bait trends for 2022 on a baking blog. Still, it would make sense to publish the same topic on a news site like the Inquirer since they cover a variety of news information. The niche does not matter at that point as long as the site you're publishing your content provides you with all the required benefits to help boost your brand among your competitors in your industry.???

How Do I Know If My Branded Content Is Successful?

Always have goals that your branded content is helping you reach. By keeping your goals in mind, you create a concrete goal of success to reach.?

In addition, it's always best to track your branded content. Through analysis that tracks specific metrics, like how many visitors viewed the content, you keep tabs on your content and know just how successful each piece of content is.

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