Media Analysis or How to outplay your competition?

What is your share of voice in the market? What are the main trends in the industry to follow? How is your competitor leveraging media? And just how exactly is your communication strategy being effective? ? - These and some more are the questions you can get answers to when conducting consistent and professional media analysis and media monitoring for your brand.

Sociologists have been interested in mass media content since the early 20th century,

starting with Max Weber who saw media content as a means of monitoring the 'cultural temperature' of society (Hansen, Cottle, Negrine & Newbold, 1998, p. 92). Media content analysis – an overview Media content analysis is a specialized sub-set of content analysis, a well-established research methodology. Media advertising is used to sell products and services. News in leading media has been shown to significantly affect stock prices; lead to corporate collapses; cause falls in sales of products; result in the resignation of senior office-holders – even bring down Presidents and more.

Nowadays, the media is digital and social media plays a huge role in a company's reputation too.

So let’s see how Media Analysis can help you to evaluate your communication efforts and gain edge over your competitors:

1. Elevate your brand communication.

By simply knowing more about your industry trends and what your customers are talking most about, your communications and marketing team can set the trend in the market with the right message that will resonate with the audience. Also, by evaluating how your previous campaigns performed you can identify the best communication methods and media channels for your brand.

2. Keep an eye on your competitors.

It is a busy marketplace and everyone wants to have their share of it. And while your products or services might be better or different from others,

You still need to know how to communicate your brand value more effectively to potential customers compared to your competition.

Set up competitor watch monitoring analysis to be always alert of news on competition and how they approach customers.

3. Be on top of the UGC game.

UGC in content marketing stands for User Generated Content and it is a huge trend today days that you don’t want to miss out on.

Set the triggers with the media monitoring solution that will help you instantly identify customer advocates / or unhappy customers for your brand and build the rapport with them, use it in your communication strategy, generate a creative campaign out of it - in other words capitalize on the content your customers create for your brand as it is the best type of content. See how Adidas has shifted the narrative by simply creating a UGC campaign: “I’m Possible” , Adidas

Read more about Reasons Why Media Monitoring Is Important for Your Business on Liana Technologies blog pages.?

Till the next time, Kuralay Assainova

(AKA Digital Marketing Superwoman)

Liana Technologies