Measuring visual content success: Key metrics and analytics for brand performance

Visuals rank above blogging and videos as the most important type of marketing content, according to the “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 online marketers. The survey found that 32% of marketers believe visuals are the most important form of content. Furthermore, 68% plan to increase their use of visual images.

Marketers have gotten the message: They need to make visual communication a fundamental part of every campaign. But when it comes to measuring the performance of your visual content, it might seem to pose some unique challenges.

1. Tracking Visual Content Engagement On Social Media

2. Crafting An Effective Email Marketing Campaign

3. Boosting Website Returns With Visual Content

4. Engagement Metrics: Beyond Likes and Shares

5. Video Metrics: Unleashing the Power of Moving Images

6. Platform-Specific Analytics: Tailoring Content for Channels<?..

7. Return on Investment (ROI): Quantifying Visual Content Value?..