Measuring the Value of Competitive Intelligence

I have presented today in the SCIP Euro Summit a presentation about “Measuring the Value of CI” systematically. I have shown a practical way of doing this evaluation, as CI unit like other units has to be measured methodically (once or twice a year).

I have presented how it was done (and is done) in a large corporation in Israel among hundreds of CI clients internally.

The solution is based on a questionnaire sending out to CI internal customers and later through interviews with around 15 key people in the corporation.

The combination of theory and practice as I have shown, makes this idea works well. It is all done by CI director and his staff. It is easy to implement. This presentation will be available later on SCIP website.