Measuring the Value of Competitive Intelligence
Dr. Avner Barnea
![Dr. Avner Barnea]()
Dr. Avner Barnea
Intelligence leader, scholar and lecturer on intelligence and national security and intelligence in business
I have presented today in the SCIP Euro Summit a presentation about “Measuring the Value of CI” systematically. I have shown a practical way of doing this evaluation, as the CI unit like other units has to be measured methodically (once or twice a year).
I have presented how it was done (and is done) in a large corporation in Israel among hundreds of CI clients internally.
The solution is based on a questionnaire sending out to CI internal customers and later through interviews with around 15 key people in the corporation.
The combination of theory and practice as I have shown, makes this idea works well. It is all done by the CI director and his staff. It is easy to implement. This presentation will be available later on the SCIP website.
Intelligence leader, scholar and lecturer on intelligence and national security and intelligence in business
3 年Thanks, Alfredo. Hope it will be useful to CI prectitioners.
Ajudo sua Empresa a Crescer | Vender Mais | Vender Melhor | Assessoria Empresarial em Solu??es de Inteligência Competitiva Aplicada aos Negócios | Partner Atelier Brasil | Autor 15 Livros | Top Voice | LinkedIn Creator
3 年Great work Dr. Avner Barnea
National Expert at LPAC - NATO Innovation Fund (MoD) I University professor and coordinator I Executive programs coordinator I Free Lance Consultant & Trainer
3 年Dear Avner Barnea, Thanks for sharing your vision. Could you share or indicate a CI measurement with financial metrics and or with math calculations. I'm try to find something about it. Best Regards Rui Marques
Board Advisor, Keynote Speaker, Researcher, Multi-awarded Educator | Competitive Intelligence Scientist & Professional, Social Intelligence, Artificial Intelligence; Strategy; Innovation; Growth
3 年Congrats Avner for a great preso and thanks you for such insight sharing in a most relevant topic!