Measuring Success: Key Metrics to Track in Google PPC Campaigns ??
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?? Are you running Google PPC campaigns but unsure if they're delivering the desired results? It's time to focus on the metrics that truly matter. Here are some key metrics to track for measuring your campaign success:
?? Click-Through Rate (CTR): This indicates the percentage of people who clicked on your ad after seeing it. Aim for a high CTR to ensure your ads resonate with your target audience.
?? Conversion Rate (CR): Measure how many clicks turned into conversions, whether it's a purchase, sign-up, or any other desired action. A high conversion rate means your ads are effectively driving actions.
?? Cost Per Conversion (CPC): Analyze how much you're spending to acquire each conversion. Lowering your CPC while maintaining a good conversion rate will increase your campaign's profitability.
?? Return on Ad Spend (ROAS): This metric calculates the revenue generated for every dollar spent on advertising. A higher ROAS signifies a more efficient campaign.
Now that you know the key metrics, it's time to optimize your Google PPC campaigns for success!
?? What metrics do you prioritize when measuring your campaign success? Share your thoughts in the comments! ??
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