Measuring Success as a DevRel
Ayodele Aransiola
Senior Developer Advocate | Learning Content Strategist | Edtech Advocate | Community Builder | Public Speaker
One of the most expensive departments in a company is the DevRel team. From sponsoring events to organizing conferences, travel budgets, and sending custom swags to the community. So, the expectations of the company are what will the investment in this team look like? Will it be worthwhile?
According to Rob Specter, one of the primary reasons why you should track metrics as a DevRel is for everyone on your team to know the difference they are making with their work. You can’t judge success based on getting your job done but on satisfaction and feedback from users, as well as the number of tickets/bug fixes.
Looking at Avocado as a fruit, you can study its data and relate it to what value the DevRel team brings:
1. Avocado is an expensive fruit (so is the DevRel team)
2. Avocados take in the flavor of things around them (that can’t be removed from the impact of a DevRel)
3. Avocado works with different continental dishes (DevRel can as well blossom in any space)
4. Avocado takes a long time to ripe but once it ripens, it yields good return for the farmer (this is also the same with DevRel) DevRel is not only good for business but it’s essential to maintain a healthy product.
These helpful questions can help measure your value as a person working
in the DevRel space: 1. What is going well? 2. What is going poorly? 3. What should be done differently?
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Day 10 of the #90DaysofDevRel
Launching a new community is making you combine People, Processes, Programs, Content, Design, and Technology together for a successful existence. In your beginning days, you need to uncover the challenges of the company
That is if the community is for a company (product) ask questions, meet with the key people, and understand the reason for the community (Discovery stage). Next is your strategy: have a long-term and a short-term milestone that is tailored to the organization and audience Next is to plan your strategy into an actionable plan. And then move on to implement. I also learned about a community canvas that you can use as a guide (check https://community-canvas.org).
The canvas's three key sections
1. Identity: who are you? What do you believe in? Who is your community for? Your purpose of existence and lots more.
2. Experience: what happens in the community and how does it create value for the members?
How do people join (onboarding), and what are the contents? Any rules? And what are the roles members can play
3. Structure: what gives the community stability in the long run? Who runs/oversees the affairs of the community? How is a decision made? Plan for financing, channels of communication, etc.
This Canvas helps you take your plan from action to implementation and help you build a sustainable
community.