Measuring the ROI of Tech Trends and Future Forecasting
It’s obvious that every organization needs to plan for the future. Paradoxically, you must justify paying for strategic trends forecasting and advising in the present, well before you can measure your return on investment using the standard metrics.
With the benefit of hindsight, it's easy to look back and evaluate whether you made the right decisions. So how do you measure the ROI of something that won't happen for a year or more?
I've created a ROI Scorecard to help stakeholders understand how to measure the value of future forecasting. It offers a set of quantitative and qualitative measurements to better understand the value of forecasting and to help your organization evaluate a potential investment. Since technology and business forecasting intersect most deeply with a company's staff development, leadership, brand reputation and financial success, there are measurements across all four categories.
The scorecard also includes a set of sample benchmarks that you can easily customize for your organization. You can view or download a high-resolution version of it here.
Design, Community & Professional Development | Senior Director of Learning & Programs, AIGA | Cofounder, Foossa | Content Creator, Educator & Facilitator
6 年The high res version link appears to be broken. Could you please reupload?
Freelance writer | Longtime journalist
9 年I like how you think, Amy Webb. Smart, measured, and always with a goal to making things better. What I take away from this is: You can't understand or act upon what you don't measure. Seems obvious, but it's not so easy.