Measuring the performance of your candidate engagement - is your strategy working?
Talisman Tech
Talisman is the best in class integrated recruitment system. Streamline your departments and increase your profits.
Candidate engagement should be at the forefront of everything you do as a recruiter. It is a critical aspect of any successful recruiting strategy. It can significantly impact the quantity and quality of applicants, as well as the overall retention of your talent pool.?
If you are looking to measure candidate engagement using recruiting metrics, several key indicators and tips can help you track and improve it. By analysing metrics, you can gain valuable insights into how to optimise your recruitment process and engage candidates more effectively.
So, what are these metrics, and how do you measure them?
Application Rate?
Application rate is an important metric that measures the effectiveness of your job posting in attracting candidates. It represents the percentage of candidates who apply to your open positions after seeing your job posting compared to the total number of candidates who viewed your job posting.?
A low application rate (less than 1%) indicates that there may be issues with your job posting, such as poor wording or ineffective ad placement. By reviewing and improving your job posting, you can increase engagement with potential candidates and attract more qualified applicants.
Application Duration
The application duration(time to apply) is the average length of time it takes for candidates to submit their applications after viewing your job ads.
A longer application duration might indicate that your job ads are not as engaging as they could be and that candidates are experiencing difficulties with the application process.
To attract top talent, simplify your application process and make it mobile-friendly. This will result in fewer candidates dropping out of your hiring pipeline and make it easier for you to identify and secure the best candidates for your clients.
Email Open and Click Rates
Understanding the email open and click rate is important to gauge the effectiveness of your email communication with candidates. It represents the percentage of candidates who open and click on the links in your email, including invitations, confirmations, reminders, or follow-ups.
By tracking these rates, you can identify areas for improvement and refine your messaging to make it more relatable and timely. Additionally, you could track other metrics like unsubscribe rate, bounces, and delivery rate to gain valuable insights into the performance of your email campaigns.
So, make sure to regularly review these rates and use them to optimise your email strategy to achieve better results.
Response Rate
As a recruiter, it's important to keep track of the response rate of your email or phone communications with candidates.
The response rate is the percentage of candidates who reply to your messages, and it can be a useful indicator of the effectiveness of your communication strategy.
If you're seeing a low response rate, it might be worth considering some changes to your approach. For example, you could try using different communication channels, sending reminders, or offering incentives to encourage candidates to respond.
You can also review your communication style to ensure that you are coming across right, as this can play a big role in how candidates perceive you and whether they're willing to engage with you.
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Interview Attendance Rate
The interview attendance rate is the percentage of candidates who attend their scheduled interviews, whether in person, by phone, or via video.
The rate of attendance reflects candidates' commitment and seriousness about the current opportunity. It can also indicate the clarity and timeliness of your interview instructions and confirmations.
A low interview attendance rate means you need to improve your interview experience. Say, provide additional details and feedback or offer more flexibility to prevent candidates from missing their interview or dropping off at this stage.
After successful interviews, send candidates surveys that can help you learn from their experience and improve going forward.
Offer Acceptance Rate
The offer acceptance rate is the percentage of candidates who accept the job offers after finishing the interview process.
This metric indicates how satisfied and impressed the candidates are with your client's culture and benefits, as well as how competitive and fair your compensation and terms are.
A low acceptance rate suggests that you need to enhance your offer presentation, negotiation, or closing skills to convince more candidates to join your client's organisation.
Some other metrics to consider and measure include:
Source of hire: Track where your best hires come from so you can ensure that you're focusing your efforts on the most effective sources and channels
Active/passive candidate ratio: See how many candidates are actively seeking jobs versus those who may be open to new opportunities but not actively searching. By understanding this ratio, you can tailor your recruitment approach accordingly.
Engaged candidates are the key to effective recruitment.?Recruiters have more insight into candidate engagement than ever before through various available channels, and it is important to use this opportunity.
Understanding a candidate’s level of engagement puts the recruiter in control and allows you to navigate your recruiting process to a successful completion.
See more on Candidate Engagement in our previous articles: