Measuring Linkedin Prospecting for recruiters using Social Selling Index

Social Selling

Social selling is the process of developing relationships (through the use of social media channels) as part of the sales process. The idea has caught up with recruiting as well.?Recruitment is essentially a form of Marketing and Sales function in the talent space and the formula for recruiting success is beginning to look a lot like a marketing strategy. With the average Gen Z individual maintaining seven social profiles, it’s a given that harnessing social media for head hunting is crucial to any recruiter’s outreach strategy and hence Social selling.

Statistics that Matter

70%?of managers said they have had success hiring candidates through social media

More than?90%?of recruiters search for candidates on Linked in to fill company job openings. Over?50 million?companies have a presence on Linkedin.

Over?85 percent?of employers said social media helps them find and engage passive job seekers..        

SSI Score and Recruitment

What is a LinkedIn Social Selling Index Score?

LinkedIn’s Social Selling Index is a free tool that helps you measure your success, identifying opportunities, and tailoring your approach.The LinkedIn SSI score essentially tells you how successful you are at developing your brand, connecting with the right people, engaging with insights, and establishing relationships. These four Pillars combined give you an overall measure of how effectively you’re using the platform.

You do not need Linkedin Sales navigator or even premium/paid subscription to view your SSI score . Its absolutely free.

What is a Good LinkedIn SSI Score?

According to linkedin, social sellers create 45% more opportunities than those with lower LinkedIn SSI and are about 51% more likely to hit their social sales share. Additionally, 78% quickly outperform their social selling peers on LinkedIn. The higher the score, the easier it is to show leadership that target candidates got engaged.

THE FOUR PILLARS OF SOCIAL SELLING

LinkedIn measures your social selling efforts. Here’s what adds up to your score and ways to improve them.

1.Establish your professional brand

The best way of establishing your professional brand is by optimizing and completing your profile. The content of your profile can say a lot about yourself. A complete profile shows you are committed and a good headshot conveys your professionalism.??

2. Find the right people

Even though there are many methods to reach out and connect with your ideal clients, Candidates and prospects, don’t invite everyone. This is all about using LinkedIn’s native search function, Sales Navigator, Linkedin Recruiter and InMail effectively to reach candidates, decision makers, and new employees.?

?3. Engage with insights

“Discover and share conversation-worthy updates to create and grow relationships”

To improve in this category, comment on and share others’ posts. Just saying “thanks” or “great post” won’t cut it – the SSI score looks at the length and quality of comments and reshare text, too. That’s why you see a lot of people giving in-depth comments on LinkedIn these days!?

4. Build relationships

“Strengthen your network by connecting and establishing trust with decision makers”

Relationships are at the core of LinkedIn. Building relationships is quite straightforward and you can improve your score within this section by improving your total number of connections, having a strong number of senior-level connections and having a good acceptance rate.??

In conclusion, LinkedIn is an obvious and essential part of every recruiter’s social media strategy. Regardless, of your role within sales or recruitment, while using social media for prospecting, it's essential to measure your prospecting skills using a metric /Score. SSI is a great tool in measuring exactly this on Linkedin.

Go Find your SSI score here.

P S Murthy

SENIOR TALENT ACQUISITION SPECIALIST