Measuring Cable & Streaming Programs Just Got Easier

At this critical juncture in our industry, E-Poll Market Research has announced valuable changes to?E-Score Programs: Cable/Streaming. Never has understanding consumer perceptions of a TV show’s DNA been more impactful than at this time of increased competition and greater demand for profitability.

E-Score Programs?started 20 years ago and since has tracked 1000’s of TV shows for networks, streaming platforms, advertisers & producers and continuously monitors the market to guide strategic decision making.

Here are highlights of the significant upgrades we’ve added to?E-Score Programs: Cable/Streaming:

Recommendation - Net Promoter Score (NPS)

Our new E-Score Programs Net Promoter Score helps identify programs with strong advocacy that can break through the clutter. Recommendation is the primary way viewers determine which top shows to watch so we adapted the NPS to determine what proportion of a show’s audience are “promoters” that will help drive awareness and sampling, and how they will move the needle.

Fandom

Fandom has become a critical tool for advertisers to measure brand and celebrity equity and identify core passionate audiences. It is a quality metric that distinguishes shows with strong, lasting appeal that also have potential for extension.

Viewer Psychographics

We determine the audience mindset and which marketing messages best reflect their personalities and values. This helps align messaging both from the platform the show resides on and with advertisers looking to pair the right environment for their products and services.

Impact Attributes

Our?Impact Attributes?quickly reveal why viewers are invested in a TV show by revealing what is driving appeal and diagrams the components within a program that advertisers require to separate desirable programming from the pack.

We have added the following new?Impact Attributes?to the list that respondents can choose from, and as always, their candid thoughts are provided in the consumer comments section.

• Makes me feel good
• High Quality
• A program I binge-watch
• I watch episodes more than once
• Has good buzz (people are talking about it)
• A show I can’t miss

Upgrades In Action

To see how these new measures can benefit your team, here are some recent examples of top scoring programs that just came out of field:

With these upgrades,?E-Score Programs?becomes an even more powerful tool required in today’s competitive environment. It will provide a much more accurate picture of viewer sentiment and a deeper understanding of program engagement.

About E-Poll Market Research

E-Poll Market Research is a full-service consumer research company helping entertainment and agency clients make better decisions in a complex digital media environment. E-Poll's innovative E-Score??Product Suite harnesses consumer research and provides turnkey solutions on marketability, celebrity endorsements, advertising effectiveness, and brand tracking.

Founded in 1997, E-Poll is headquartered in Los Angeles. More information is available at?www.epollresearch.com.

Media Contact:?Matthew Gavilanes?818-MY-EPOLL??[email protected]